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Customer Data Platform

About Tealium

Tealium provides a tag management system that includes analytics, advertising, and affiliate enterprise websites. It helps clients solve their customer data integration challenges at the source. Using Tealium, organizations can improve their ROI by increasing the performance of their existing marketing programs, improving marketing efficiency, and reducing IT friction and costs.

Tealium and Extole

The Extole and Tealium integration helps reduce implementation time so that you can quickly launch and optimize your referral program. With the integration, marketers can create unique experiences for their customers at the top of the funnel using Extole tags, which converts into new customer acquisition at the bottom. By combining the two solutions, you can quickly test different Extole calls-to-action (CTAs) by serving Extole tags throughout your site and then use Extole analytics to measure their performance impact to the funnel.

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