Source: https://www.extole.com/partners/segment/

# Segment

Send Segment events and traits to Extole to target audiences and reward actions anywhere.

-   [Data Management](https://www.extole.com/partners/?category=data-management)

[Documentation](https://docs.extole.com/technical/partners/customer-data/segment) [Visit Segment](https://segment.com/)

![Segment logo](https://www.extole.com/images/partners/directory/logos/segment.png)

## About Segment

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Segment's platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it's needed. IDC recently named Segment the #1 CDP in worldwide market share.

## Segment and Extole

With the Extole Segment destination, brands can run Extole's acquisition and engagement campaigns on their first-party data. Reward customers for purchase and non-purchase actions online, in your app, and in store, and tailor content, rules, and rewards to different audiences by enriching Extole's real-time profiles with Segment data. You can also send data and audiences from Extole to the rest of your stack for a fuller view of each customer.

> With Extole and Segment, we're able to reward our advocates and their friends for any type of engagement, whether that be a first time online purchase, a hair color subscription, or a color bar appointment at one of our salon locations. Being able to easily tailor the referral experience and rewards to the customer journey has been key to scaling customer acquisition through word of mouth
>
> Lindsey Barnett
>
> Senior Director of Product Management, Madison-Reed

Request a demo

## See the Extole and Segment integration in action

We'll walk you through how Extole connects to Segment, and how teams use the integration to run offer campaigns.

Form: Get a demo of Extole + Segment. Fill it in on the page: https://www.extole.com/partners/segment/

## More Data Management partners

-   [

    ![Amplitude logo](https://www.extole.com/images/partners/directory/logos/amplitude.png)

    Analytics · Data Management

    ### Amplitude

    Send Amplitude events and insights to Extole to target rewards and trigger campaign actions.

    ](https://www.extole.com/partners/amplitude/)
-   [

    ![Rudderstack logo](https://www.extole.com/images/partners/directory/logos/rudderstack.png)

    Data Management

    ### Rudderstack

    Send Extole reward events and your custom events to RudderStack through a webhook.

    ](https://www.extole.com/partners/rudderstack/)
-   [

    ![Tealium logo](https://www.extole.com/images/partners/directory/logos/tealium.png)

    Data Management · Tag Management

    ### Tealium

    Add and manage Extole tags from the Extole app in Tealium, using the workflows you know.

    ](https://www.extole.com/partners/tealium/)

## Let's grow together.

[Request a Demo](https://www.extole.com/demo/) [Become a Tech Partner](https://www.extole.com/technology-partners/)