Source: https://www.extole.com/platform/flow-builder/

# Design complete referral journeys with Flow Builder.

Create personalized customer journey flows that maximize engagement and revenue.

[Request a Demo](https://www.extole.com/demo/) [Take a Tour](https://www.extole.com/platform-tour/)

![Advocate portion of a referral flow showing placement rules](https://www.extole.com/images/platform/flow-builder/advocate.png)

![Friend portion of a referral flow showing participation rules.](https://www.extole.com/images/platform/flow-builder/friend.png)

![A referral reward offer with the title Give $20, Get $20](https://www.extole.com/images/platform/flow-builder/offer.png)

## Drag and Drop Program Flows

Drive growth with referral programs triggered by customer behavior and data. Build **targeted campaigns that resonate** with friends and advocates.

## Complete Journeys

Seamlessly connect creative – onsite, in app, email – within a single flow. Visually tie in business **events, rules, rewards, emails, promotions, and experiences** for even complex programs involving three people.

## Pre-Built Templates

Launch effective programs quickly with pre-built flow templates. **Quick to set up**, manage, and optimize campaigns with minimal technical effort.

## Triggered Events & Creative

Leverage real-time events to build complex flows that include triggered events, rewards, and creative. **Drag and drop builder** makes programs delightful to manage.

## A/B Testing and Burst Rewards

Continuously **improve your flows and your results** with A/B testing and dynamic rewards. Track key metrics and refine your flows for maximum impact.

## Take a tour and see how Flow Builder works.

![Advocate and friend referral flow on the Flow Builder canvas](https://www.extole.com/images/platform/tours/flow-builder/canvas.png)

1 of 8

### Flow Builder: A faster, better way to create and edit programs.

Visualize and manage your Extole campaign from a central canvas, making it easier than ever to launch and edit programs, rewards, and audiences.

2 of 8

### Build quickly on an intuitive interface with draggable events.

Review both advocate and friend flows on an easy-to-understand canvas with one-click access to manage the details.

3 of 8

### Gain fast access to audiences, events, and downstream actions.

Flow builder displays events, rules, creatives, emails, and rewards at the top level. Access most everything you need with a single click.

4 of 8

### Enable built-in audience targeting for better results.

You can use Flow Builder's pre-built audience packages or create custom audiences based on relevant profile data.

5 of 8

### Reward for any action within the flow.

Rewards are displayed in the context of the flow with clear actions and triggers.

6 of 8

### Add reward rules to ensure the right reward for the action.

Utilize pre-built and custom rules for advanced incentives, quality control, and fraud prevention.

![Cate chat open beside a Flow Builder advocate flow](https://www.extole.com/images/platform/tours/flow-builder/cate.png)

7 of 8

### Cate, our AI support chatbot is always in the flow to help!

In-app and available 24/7, Cate can walk you through steps, point you to product or dev docs, or connect you with our live support team.

8 of 8

### Request a demo today.

Learn more about how Extole sets the standard for enterprise referral marketing.

[Request a Demo](https://www.extole.com/demo/)

## Connected dashboards.

Gain immediate insight with real-time analytics based on the steps in your journey flows. Take the work (and guesswork) out of reporting and analysis.

![Graph charting a referral campaign](https://www.extole.com/images/platform/flow-builder/dashboard.png)

## Extole unlocks the full potential of your offer, loyalty, and referral programs. Find out how.

[Request a Demo](https://www.extole.com/demo/) [Take a Tour](https://www.extole.com/platform-tour/)