Source: https://www.extole.com/resources/gigaom-digital-tactics-for-customer-acquisition/

Research report

# Gigaom Research Report: Workhorses and Dark Horses

Digital tactics for customer acquisition. Gigaom Research surveyed 300 U.S. digital marketers to learn what works.

What’s inside

-   The tactics marketers use for brand awareness, customer acquisition, conversion, and retention
-   Why email is the go-to tactic
-   How referral marketing drives at least 35% of new customer acquisition for nearly half the marketers who use it

![Cover of Gigaom Research Report: Workhorses and Dark Horses](https://www.extole.com/images/resources/gigaom-digital-tactics-for-customer-acquisition.png)

## Get the report.

A free PDF. No sign-up needed.

[Download the report](https://www.extole.com/downloads/gigaom-digital-tactics-for-customer-acquisition.pdf)

## See what Extole can do for your referral program.

[Request a Demo](https://www.extole.com/demo/)