Source: https://www.extole.com/reward-for-action-programs/ Products / Reward-for-Action Programs # We give customers a reason to take the next step. Reward actions that drive more revenue, such as account activation, app downloads, upgrades, or renewals. Track each outcome and measure program performance. [Request a demo](https://www.extole.com/demo/) [See how it works →](https://www.extole.com/reward-for-action-programs/#how-it-works) Event Purchase completed Audience Existing advocates Quality failed Rule Order value ≥ $50 Cart too small Reward 20% off next purchase Issued Build offer flows, block by block. Grow across the customer lifecycle ## Activate, engage, grow, and retain. Choose a stage in the customer journey to see the actions you can reward. 01 / ACTIVATE ### Move new customers to first value. Motivate customers to complete onboarding, fund an account, or make a first purchase. - Open an account - Complete onboarding - Enroll in online banking - Fund an account - Set up direct deposit - Make a first purchase - Make a first payment 02 / ENGAGE ### Build useful habits. Encourage habits that help customers get more value from your product or service. - Download the app - Complete a profile - Visit a branch - Connect a bank account - Complete a survey - Stream content - Write a review - Share a video 03 / GROW ### Grow the relationship. Give customers a reason to upgrade, try another product, or refer a friend. - Upgrade a plan - Reach a spend threshold - Add another product - Subscribe to a service - Make a trade - Book a consultation - Refer a friend 04 / RETAIN ### Give customers a reason to stay. Encourage renewals, returns, and milestones that bring customers back. - Renew a subscription - Enable autopay - Make a repeat purchase - Return after a lapse - Reach an anniversary - Reach a relationship tier How it works ## Configure program flows from audience to events to fulfillment. Connect customer data, event capture, Extole rules, automated rewards, and reporting. Programs _/_Reward for Action _/_**Flow** Illustrative Customer ### Promote Targeting - Profile and account status #### Offer Viewed Customer sees the offer in your app or an email Onsite Promotions - Mobile App - Account Page Email Promotions - Offer Email ### Qualify Targeting - Eligible customers #### Event Received Your systems send the qualifying event Data - JavaScript SDK - REST API - SFTP File Quality Rules - Value and Timing - Duplicate Control - Fraud Controls Actions - _Publish to_Reward: $50 Statement Credit ### Fulfill Targeting - Qualified customers #### Approved The event is approved automatically or by a person Quality Rules - Automatic Approval - Manual Review #### Reward: $50 Statement Credit Reward Entries Caused byEvent Received Reward Rules - Reward Limit - Risk Evaluation Reward Delivery - Webhook - Prepaid Card - Reward Email Use performance data to refine the next audience, incentive, or journey. The Extole advantage ## The capabilities behind every Reward for Action program. ### Data & identity - Connect business events to qualifying actions - Identity and attribution across every channel - Integrate with your existing data stack - APIs and SDKs for web, mobile, and backend [Talk to sales](https://www.extole.com/demo/) ### Program logic - Configure audiences, journeys, and offers - Configurable rules for qualification and fraud - Visual Flow Builder for editing journeys and rules - Reusable offer infrastructure across program types [Talk to sales](https://www.extole.com/demo/) ### Rewards & experiences - Configurable rewards and automated fulfillment - Collectible rewards with balances and redemption - Composable microsites for branded experiences [Talk to sales](https://www.extole.com/demo/) ### Reporting & AI - Performance, reward, and operations reporting - Extole MCP for AI-assisted program management - In-app AI chat for reports, rewards, and setup [Talk to sales](https://www.extole.com/demo/) ### Give the next program a head start. The data connections, program logic, and reward fulfillment infrastructure behind Reward for Action can be reused as a starting point for referral, loyalty, welcome offer, and ambassador programs. Each program adds its own audiences, events, journeys, relationships, rules, and experiences. Frequently Asked Questions ## Questions about Reward for Action. **Are Offer and Reward for Action the same thing?** Yes. They are two names for the same Extole program type: a participant completes a designated action and earns a reward. **Can a program require more than one step?** Yes. A program can reward a designated outcome and use multiple events, time windows, customer data, account status, or approval rules to determine whether it qualifies. **What is the difference between eligibility and qualification?** Eligibility defines who can participate. Qualification determines whether the received event passes the program's quality, approval, and reward rules. **How can we send business events to Extole?** Use APIs, SDKs, tags, webhooks, secure files, or partner integrations. The right path depends on where your customer and program data live. **What happens when someone asks where their reward is?** Teams can trace the participant's events, attribution, qualification, approval, reward creation, fulfillment, and delivery to find where the journey stopped. **Can we build more programs after the first one?** Yes. Reuse available events, audiences, rewards, and experiences. A new program may still need additional data, rules, reward setup, or configuration. ## Extole unlocks the full potential of your offer, loyalty, and referral programs. Find out how. [Request a Demo](https://www.extole.com/demo/) [Take a Tour](https://www.extole.com/platform-tour/)