RETAIL | APPAREL
GLOBAL APPAREL RETAILER RAISES AWARENESS IN US AND CANADA WITH A 31% ADVOCACY RATE
A family-owned clothing and accessories company founded in Denmark in 1975, BESTSELLER provides fast, affordable fashion for women, men, teenagers and children. The company’s more than 20 brands, including Only, Jack & Jones and Vero Moda, are available online and in more than 3,000 branded chain stores as well as multi-brand and department stores worldwide.
THE CHALLENGE
BESTSELLER wanted to raise awareness in Canada and the US of their popular European brand. Growth in North America is an important company initiative.
THE OPPORTUNITY
Primary objectives of the partnership with Extole were to accelerate new customer acquisition and re-engage existing customers throughout the customer journey.
THE SOLUTION
BESTSELLER benefited from Extole's unique on-site launch service designed to speed implementation and get results quickly. In one day, the Extole team working alongside BESTSELLER marketers launched four referral programs for two brands in two markets, the U.S. and Canada.
HOLIDAY PROMOTION SPIKES SALES AND SHARING
In December, BESTSELLER pushed out a week-long, dedicated email promotion framed around the holidays. The promotion doubled revenue from the previous week and generated 16 times more advocate sharing.
LANGUAGE LOCALIZATION
Language localization is critical to BESTSELLER'S success, and they greatly appreciated the ease of adjusting Extole's creative, which has built-in French, Spanish, and English versions.
THE RESULTS
DROP US A HINT
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