Online Retail | APPAREL
Online Retailer Adopts Extole's Referral Platform and Sees 144% Increase in New Conversions
Dia & Co. is a personal styling service that offers plus size clothing for women exclusively in sizes 14-32. They send five clothing items that you can either send back or choose to purchase. Stylists pick items based on your answers to survey questions.
Dia & Co knew it could drive new customer acquisition by engaging existing customers. Their home-grown referral program was proving to be difficult to upkeep and not yielding the results they expected.
Dia has a loyal customer base that they knew referred their friends to the popular brand. Dia didn't have the bandwidth or experts to manage a successful referral program in-house, leading to customer support inquiries and an overall poor customer experience for those who referred their friends.
Dia & Co selected technology from Extole, the industry-leader in referral marketing, to power their refer-a-friend program. They also knew they had plenty of room to grow with Extole which can power more than just customer referrals.
Within the first month of launching the refer-a-friend program through Extole, new-to-file daily conversions increased by 144%. Due to the success, Dia began leveraging Extole's "burst" functionality where the incentive for the advocate is increased for a limited time, creating a sense of urgency and doubling participation in the program.
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