Online Retail | SKINCARE
Skincare Leader builds on organic sharing aND ACHIEVES AN 8X INCREASE IN CONVERSIONS
Perricone MD is a holistic, three-tier skincare and wellness system consisting of diet, essential dietary supplements, and potent topical skincare solutions. Their products are backed by powerful ingredients, cutting-edge research, and extensive clinical and consumer studies. Perricone MD was created by Dr. Nicholas Perricone, world-renowned author of New York Times bestseller, The Wrinkle Cure. Dr. Perricone’s seminal work challenged the prevailing norms of the skincare industry with its visionary approach to aging and introduction to the advantages of a healthy lifestyle.
CHALLENGE
Perricone MD wanted to find a way to encourage existing customers to drive sales for the brand and to build on the organic sharing that was already occuring for the brand.
OPPORTUNITY
Perricone MD wanted to reach and compel their passionate and loyal customers and, at the same time, reactivate more passive buyers by combining rewards and sharing.
THE SOLUTION
Perricone MD created a powerful and easy to use referral program powered by Extole. Key to their approach is the ability to keep images, copy, and even rewards fresh and enticing. For example, Perricone MD launced a 4-day "gift with purchase" campaign over Memorial Day Weekend rewarding advocates and friends with their popular and luxurious Face Finishing & Firming Moisturizer.
THE RESULTS
Perricone took advantage of Extole's "burst" functionality to schedule the campaign, to manage the behavior of share links, and to revert to their evergreen offer at the campaigns conclusion. Combined, these capabilities offer a great consumer experience and an equally compelling experience for their marketing team. Advocacy rate more than doubled during the weekend burst, and Perricone MD enjoyed an 8x increase in conversions from their referral program.
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