People are social by nature. We build relationships with family, with friends, with our local bank tellers and even with the friends of our friends

Every day we get asked this question at Extole – how do I know if a customer referral program makes sense for my company? Here

Golden Gate University (GGU), a private, non-profit educational institution, has teamed up with Extole to launch a referral marketing program. The program asks existing GGU

In the first installment of the A-to-Z WOM series, we took a brief look at the history of word of mouth (WOM) and covered why

Last week, the Extole Team headed to Las Vegas for Social Commerce Strategies. The show celebrates the connection between social media and eCommerce. It was

Driving word of mouth (WOM) recommendations is top of mind for all retailers today. It is one of the most powerful marketing channels, as consumers

InkGarden, the site that allows you to create high-quality, low-cost customized products, has teamed up with Extole to launch a social referral program. The program

iContact, the innovative email and social media marketing software for small businesses, has partnered with Extole to launch a social referral program. The program offers

It’s hard to find a marketing blog or site that isn’t highlighting how to build a presence on Facebook, Twitter, and now Google+ (whose insanely fast