Create a more on-brand and purpose-built gifting capability that is superior to relying on generic and often ignored product sharing buttons. Enjoy faster, easier, and more personal gift suggestions.
Using product information and imagery readily available on your product detail page, Drop-a-Hint programs powered by Extole can be implemented in practically no-time thanks to a complete and beautiful experience with no custom development required!
More Participation, Higher Conversion than Registries
Sending (and receiving) a link to a wish list often feels like too much. That’s why it doesn’t happen very much. When your customer can send a gift suggestion and personal note in a beautiful card-like email, you’re helping create a targeted experience that gift-giver and gift-recipient both appreciate. And marketers appreciate an ecommerce capability that gets used and site traffic that converts.
Extole’s Drop-a-Hint is easy for everyone to use with no learning curve to slow adoption. Even the best registries and wish lists can be tedious, discouraging, and cumbersome. Not Drop-a-Hint!
On-Brand Images, Not Just Links, For Awareness and Acquisition
When someone uses Drop-a-Hint, they’re not just sending a link. They send your beautiful on-brand product images and a personal note. Gift givers land right back on your product detail page. As a marketer, you’re creating a more on-brand and purpose-built capability than generic and ignored product sharing buttons.
By encouraging gift suggestions, your brand reaches prospects who may not know about you at all. A gift giver buys for someone else but maybe for herself too - after all, friends and family tend to like the same brands and products!
Measure the performance of your Drop-a-Hint program from the effectiveness of your marketing, to the number of people who send hints, the amount of traffic you get, the conversion rate from gift givers, and even their LTV. You can even run A/B tests on any part of the experience to make sure it’s fully optimized for giver and recipient. And finally, get on-demand insight into which products people want as gifts.
Drop-A-Hint: A Great Fit for an Iconic Brand
Clarks sought an alternative to a gift registry that would be easier to launch, easier to use, and more widely adopted.