Influencer and Ambassador programs extend reach.

Empower influencers and ambassadors with exclusive rewards and ways to share. Extole’s referral platform extends your reach with a more rewarding customer experience.

A man smiling at his phone
A list of members with one highlighted as an Ambassador
A list of top ambassadors ranked by revenue

Full Tracking from Click to Conversion

When influencers share their customized influencer links, Extole tracks activity with full-funnel metrics from clicks to conversions and even the quality of acquired customers. Use this capability to truly understand the bottom-line impact of your influencers.

Ambassador clicks, orders, conversion rate and revenue

Automation of Rewards

With Extole’s reward catalog, you have access to dozens of rewards for influencers when they drive conversions. Use your own gift cards or coupon codes or choose from open-loop cards like Visa, gift cards from Amazon to Zara, and rewards from brands like Apple iTunes and Uber.

Reward options and an automatic reward rule for ambassadors

Personalized Links

An important part of an influencer program is the personalization of the links and codes that influencers share. Their messages and links encourage new people to check out your brand. Extole’s influencer programs allow you to quickly assign those links and codes, control their behavior, and put in place rules that make sure payouts are tied to your most important business metrics.

Creating an ambassador with a personal link and discount code

Discovery of Influencers and Ambassadors

When your customers share your brand with their friends and family as part of your referral program, Extole retrieves available social information and segments your high reach, high influence customers. These people are all likely participants in a separate Extole-powered program with influencer-appropriate rules and limits, creative, and rewards.

An advocate profile flagged as high reach and an ambassador candidate

Outreach and Followup

Your influencers and ambassadors have a personal stake in your success and you have a stake in theirs too. With Extole’s invite emails and ongoing engagement capabilities, you have a built-in way to nurture and evolve your relationships with influencers. Putting content into their hands puts your brand in front of their followers and friends.

An ambassador welcome email and the friend offer on a phone

Flow Builder

An ambassador program from invite to payout.

Flow Builder runs the whole program: finding ambassadors, giving each one a link, and paying them for the sales they drive.

Programs/Ambassadors/Flow
Live
Ambassador

Recruit

Targeting

  • 10+ referred orders

Invited

Top sharers get an invitation to apply

Email Promotions

  • Ambassador Invite Email

Applied

Applicant fills in the application form

Quality Rules

  • Manual Approval
  • Social Reach Check

Data

  • Social Handles

Share

Targeting

  • Approved ambassadors

Shared

Ambassador posts their link and code

Experiences

  • Ambassador Portal

Data

  • Unique Link
  • Custom Code
Follower

New Customer

Targeting

  • Everyone

Share Clicked

Follower opens the ambassador's link

Experiences

  • 15% Off Landing Page

Converted

Follower buys with the ambassador's code

Quality Rules

  • Returns Excluded
  • Fraud Checks

Actions

  • Publish toFollower Reward: 15% Off
  • Publish toAmbassador Commission: 10%

Follower Reward: 15% Off

Reward Entries

Caused byConverted

Reward Rules

  • Has Not Been Rewarded

Reward Delivery

  • Coupon Code

Ambassador Commission: 10%

Reward Entries

Caused byConverted

Reward Rules

  • Monthly Payout
  • Risk Evaluation

Reward Delivery

  • Cash Payout
  • Gift Card
  • Product
Top ambassadors this quarter drove $412K in sales at an 11.2% conversion rate.

Extole unlocks the full potential of your offer, loyalty, and referral programs. Find out how.