RECENT POSTS
Our latest ideas on referral marketing
10 Powerful Places to Put Referral Links Throughout the Customer Journey
The customer journey is the process of moving customers from casual observers to loyal advocates. With all of the touch…
Read More >
4 Marketing Strategies To Make Your Referral Program More Effective
You wouldn’t run the same ad indefinitely or share the same posts on social media every day because advertising and social media are responsive. You update them to adapt to customers’ changing needs and preferences. Your referral program should be responsive as well.
Read More >
How to Use Video in Your Referral Program to Drive Advocate Engagement
If content is king, then video is its hype man. Video takes what makes content successful-targeting and relevance-condenses it into a bite-sized format, and gets audiences more excited and primed for action.
Read More >
How to Use Customer Feedback to Improve Your Referral Program
An ineffective referral program means your customer acquisition efforts take a hit. To pinpoint the reasons why your program isn’t performing, start by asking your customers — instead of assuming you know the answer.
Read More >
How to Optimize a Customer Referral Program for Social Media: 5 Best Practices
Customer referral programs and social media go together like mac ‘n’ cheese but success isn’t guaranteed. These best practices help ensure that your customer referral program is optimized for social media.
Read More >
How to Turn Your Product Reviewers into Advocates and Increase Revenue
Product reviewers offer a huge opportunity to boost customer acquisitions and revenue. Create a strategy to convert reviewers to advocates by identifying the best reviewers, talking to them, and incentivizing them to buy and share more.
Read More >
Building Your Multi Channel Marketing Engine: The Value of Referrals
To engage with existing and potential on mobile, email, and social media, use a referral program strategy that ties together the principles of multi channel marketing.
Read More >
How to Use Customers’ Personal Networks to Bolster Referral Marketing Strategies
People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.
Read More >
How to Use Referral Marketing to Strengthen Your Subscription Service
Subscription services are different from e-commerce products in that purchases are automatic without customers actively buying regularly. That’s why referral programs for subscription services have to be designed to match the service and be something advocates value.
Read More >