What We're Blogging About

The majority of your customer advocates want to share your referral program but only a fraction of them do. The goals you set for the program and how you align your program with these goals determine how many referred customers see your program.

With so many incentive variations available, how do you know which one’s right for your referral program? Here’s a closer look at the options available and how to decide on which one will result in the most customer engagement.

Marketers can use influencer marketing in conjunction with their referral program to increase the program’s reach and convert more referred friends to customers.

Social referral programs are end-to-end marketing programs that enable brands to reach out to highly-engaged, loyal customers and turn them into “social advocates.”

There are large companies that have chosen to spend less on digital advertising and instead turn their attention to other options like referral marketing and loyalty programs. It’s time to spend more time educating customers and showing them value.

Besides standard advertising there are other approaches companies can take to attract and retain customers. These strategies are easy to implement and address problems brought on by advertising.

Social media can either build up your brand or be its undoing. Companies recognize this and are taking social media much more seriously. We’ve curated a list of some of the best examples of social media marketing and we dig into why they all work so well.

Your marketing and sales efforts work together to boost the effectiveness of your referral program. The metrics you track your program with will tell you whether you’re meeting your marketing and sales goals and if you need to make adjustments.

13 examples from real companies of the best practices for e-commerce referral marketing. Find out what makes each company unique and how to apply these features to your own referral marketing program.

Referring customers across different platforms has to be a seamless experience in order for advocates to take part. Here are five examples of companies that use omnichannel referrals and what we’ve learned from them.

Viral referral programs take more than a standard offer and crafty content. For a program to take off it needs strategic structure and design. Here are some examples of popular programs that do just that.

Nothing’s worse than trying to launch an enticing new referral program but getting stuck with what to do. That’s where…