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You wouldn’t run the same ad indefinitely or share the same posts on social media every day because advertising and social media are responsive. You update them to adapt to customers’ changing needs and preferences. Your referral program should be responsive as well.

If content is king, then video is its hype man. Video takes what makes content successful-targeting and relevance-condenses it into a bite-sized format, and gets audiences more excited and primed for action.

An ineffective referral program means your customer acquisition efforts take a hit. To pinpoint the reasons why your program isn’t performing, start by asking your customers — instead of assuming you know the answer.

Customer referral programs and social media go together like mac ‘n’ cheese but success isn’t guaranteed. These best practices help ensure that your customer referral program is optimized for social media.

When it comes to referral incentives, gift cards are one of the most popular. There are three big reasons why brands love giving out gift cards rather than mere codes, and they have nothing to do with the plastic.

Product reviewers offer a huge opportunity to boost customer acquisitions and revenue. Create a strategy to convert reviewers to advocates by identifying the best reviewers, talking to them, and incentivizing them to buy and share more.

To engage with existing and potential on mobile, email, and social media, use a referral program strategy that ties together the principles of multi channel marketing.

People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.

Subscription services are different from e-commerce products in that purchases are automatic without customers actively buying regularly. That’s why referral programs for subscription services have to be designed to match the service and be something advocates value.

The power of Word-of-Mouth promotion is no stranger to the world of marketing.

HQ has built a strong referral program that consistently attracts new users by creating a specialized niche for itself. With tactics like social proof and the fear of missing, HQ is able to showcase its uniqueness and stand out.

From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.