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Our latest ideas on referral marketing
9 Bank Referral Programs That Drive Conversions and Increase Loyalty
Referral programs are powerful; after all, 71% of Americans say that they are more inclined to buy something recommended by someone…
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6 Examples of Nominate-A-Friend Programs That Connected with Customers
Everyone likes getting gifts, but sometimes giving them can be just as rewarding. That’s what nominate-a-friend programs do: put your…
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How Naked Wines Became a Wine Direct Sales King
2020 was an excellent year for drinking at home. With restaurants and bars shut down, wine direct sales shot up…
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How Airbnb’s Marketing Strategy Attracted Referrals with the Reciprocity Principle
The Airbnb story has become a well-documented piece of startup lore over the years. Many people already know about how…
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8 Referral Card Ideas for Attracting New Customers
When it comes to the services and products that matter most, consumers often look to the people they trust for…
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4 Direct To Consumer Brands Defying Rising D2C Cost-Of-Acquisition
A decade ago, internet ads were cheap, and direct to consumer companies grew like weeds. Now the advertising landscape has…
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5 Direct to Consumer Companies that Thrived in 2020… and How They Did It
2020 wasn’t a great year for most things, but it was a fantastic one for ecommerce. As a pandemic gripped…
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Glossier marketing: How the beauty brand used word-of-mouth to shake up the industry
Glossier’s marketing is a digital-first word-of-mouth approach to skin care and beauty products. They’ve transformed into one of the most successful D2C beauty brands in the cosmetics industry today.
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4 Challenges Behind Marketing Financial Services (and How to Defeat Them)
Use proven psychological tactics to earn consumers’ confidence and turn them into ambassadors for your brand.
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