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Just when you thought you figured out social media, everything changed again. Consumers—especially millennials—are showing a clear preference for private…

Data is the key to refining any marketing channel. Referral is no different. Stats for which advocates refer the most,…

In this age of constant connectedness, we’ve all seen people buried in their phones texting or composing that next Tweet.…

Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading,…

Aeromexico values its frequent-flier rewards program at $1 billion. That means its loyalty program has more cash than many actual…

Successful companies are already using NPS to sniff out the customers most likely to refer friends. Here’s how they’re doing it, and how you can go a step further and use NPS data to make your referral program more effective.

In a lot of ways, it seems crazy that Tesla can even compete in the auto market without the billion…

Retailers need referral marketing now more than ever if they want to compete in e-commerce. The reason is that one…

Every football fan remembers the over-the-top onslaught of commercials from DraftKings and FanDuel during the 2015 NFL season. With every…

By breaking refer-a-friend down into core numbers, you can learn quickly, iterate often, and keep the program constantly improving. Here are the best A/B tests to optimize the referral journey.

Neither celebrities nor influencers can foster personal connections with your brand like a friend or family member. That’s why a referral is the pinnacle of personalized, genuine marketing.

52% of people discover new apps through word-of-mouth. When we see an app that’s sent to us from a friend, we’re far more likely to try it out than one we stumble across on the App Store.