RECENT POSTS
Our latest ideas on advocacy and customer engagement
How Warby Parker’s Marketing Strategy Fueled Its $6.8 Billion Valuation
Warby Parker went public in 2021, nearly doubling its valuation to $6.8 billion by the close of its first trading…
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How to Market Online Courses in 2022 and Beyond
We are in the midst of an educational renaissance made possible by rapid changes in technology and society. For nearly…
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Forrester Study on the Impact of Extole
We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study on the cost savings and business benefits enabled…
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4 Subscription Box Companies That Really Nail Their Brand Ambassador Programs
Your brand ambassadors love you — and it’s not just because you paid them to talk about you. They actually…
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How Birdies Shoes Used Social Media to Fuel Its 200% Growth
Countless people increased their social media time during COVID-19. San Francisco-based shoe brand Birdies used this increase to its advantage,…
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4 Alternatives to NPS to Help You Better Understand Customer Behaviors
Net Promoter Score (NPS) is a simple catch-all metric to measure customer loyalty that asks a customer to rate how…
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10 Referral Marketing Examples to Inspire Your 2022 Strategy
Referral marketing still reigns supreme as the most trusted form of advertising, with consumers 83% more likely to purchase a…
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How Tinder’s Marketing Strategy Led to 3 Billion Swipes in One Day
Dating has taken a major hit since Covid-19 forced people indoors and physically apart. Over half of 18- to 39-year-olds…
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10 Valentine’s Day Marketing Ideas for Social Media Your Audience will Love
Americans can’t resist buying gifts for their loved ones on Valentine’s Day, spending about $27.4 billion in 2020 alone. When…
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