Marketing is about people. Much of the activity of marketing is not. Maybe that’s why we love refer-a-friend so much.…
Essential Referral Emails: Part 3 – The Advocate Stats Email
This article is the next in our series covering the emails that power referral programs. Here, we cover an often…
How to Design Your Referral Program for Virality
You set up a referral program because you know that it builds up a customer base and grows customer loyalty. You…
4 Ways to Turn Occasional Customers into Loyal Followers
Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer…
8 Savvy Ways to Use Your Referral Marketing Data
Data is the key to refining any marketing channel. Referral is no different. Stats for which advocates refer the most,…
How to Stoke the Referral Impulse
In this age of constant connectedness, we’ve all seen people buried in their phones texting or composing that next Tweet.…
Why a Loyalty Program With Billions in Cash Isn’t As Cool As it Sounds
Aeromexico values its frequent-flier rewards program at $1 billion. That means its loyalty program has more cash than many actual…
5 Tips to Win with Referral Marketing in Retail
Retailers need referral marketing now more than ever if they want to compete in e-commerce. The reason is that one…
3 Reasons to Get Customers Now with Referral & Introduce Loyalty Later
If you’re a marketing leader in, say, a retail business, you might think that a customer loyalty program is the…