This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
How to Turn Your Product Reviewers into Advocates and Increase Revenue
Product reviewers offer a huge opportunity to boost customer acquisitions and revenue. Create a strategy to convert reviewers to advocates by identifying the best reviewers, talking to them, and incentivizing them to buy and share more.
How to Use Customers’ Personal Networks to Bolster Referral Marketing Strategies
People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.
3 Referral Program Ideas That Get Your Customers to Brag About You
From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.
15 Referral Marketing Statistics You Need to Know
Marketing is about people. Much of the activity of marketing is not. Maybe that’s why we love refer-a-friend so much.…
Essential Referral Emails: Part 3 – The Advocate Stats Email
This article is the next in our series covering the emails that power referral programs. Here, we cover an often…
How to Design Your Referral Program for Virality
You set up a referral program because you know that it builds up a customer base and grows customer loyalty. You…
4 Ways to Turn Occasional Customers into Loyal Followers
Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer…
8 Savvy Ways to Use Your Referral Marketing Data
Data is the key to refining any marketing channel. Referral is no different. Stats for which advocates refer the most,…