Recent Posts
From the Extole Blog
14 A/B Marketing Tests to Optimize The Referral Funnel
How to get the best results from an A/B test and how to choose the right metrics for testing.
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WOM Marketing: A Guide to Harnessing Word of Mouth
Brands that understand the underlying dynamics of WOM are creating armies of advocates and mountains of revenue in the process.
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14 Email Referral Program Teardowns for 2020
Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.
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Calibrating Referral Programs During the Covid-19 Crisis
We are all trying to understand the impact of the Covid-19 crisis on our businesses and on the consumers who…
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An Epic List of 77 Best Referral Programs for 2020
If customer engagement is low and acquisition has dropped, it’s time to start or refresh your referral program. But how…
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12 Brands That Will Make You Re-Evaluate Your Ecommerce Referral Program in 2020
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
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10 Powerful Places to Put Referral Links Throughout the Customer Journey
This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
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4 Marketing Strategies To Make Your Referral Program More Effective
You wouldn’t run the same ad indefinitely or share the same posts on social media every day because advertising and social media are responsive. You update them to adapt to customers’ changing needs and preferences. Your referral program should be responsive as well.
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How to Use Video in Your Referral Program to Drive Advocate Engagement
If content is king, then video is its hype man. Video takes what makes content successful-targeting and relevance-condenses it into a bite-sized format, and gets audiences more excited and primed for action.
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More On Referral Marketing
Webinar
Refer a friend is about sharing. The most effective sharing happens through email. Knowing what makes the emails that power refer-a-friend…
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Build a smart framework for evaluating referral platforms. Whether you’re building or upgrading your referral program, it can be daunting.…
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Consumers can now refer a friend from the rebate experience, creating new marketing opportunities for companies and earning potential for shoppers
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