Learn About Referral Marketing

From the Extole Blog

Glossier marketing: How the beauty brand used word-of-mouth to shake up the industry

November 8, 2020

Topics: Advocacy, Refer-a-Friend Examples, Referral Marketing Concepts, Referral Program Ideas

Glossier’s marketing is a digital-first word-of-mouth approach to skin care and beauty products. They’ve transformed into one of the most successful D2C beauty brands in the cosmetics industry today.

4 Challenges Behind Marketing Financial Services (and How to Defeat Them)

October 19, 2020

Topics: Advocacy, Consumer Psychology, Customer Acquisition, Customer Loyalty, Refer-a-Friend Examples, Referral Marketing Concepts, Referral Program Ideas

Use proven psychological tactics to earn consumers’ confidence and turn them into ambassadors for your brand.

Rethinking Acquisition and Loyalty After COVID

October 13, 2020

Topics: Advocacy, Customer Acquisition, Customer Loyalty

During COVID-19, we are seeing a range of business outcomes. Some businesses like food delivery are seeing spikes of up…

COVID-19 Changed Online Consumer Habits. Here’s How to Keep Your New Customers.

October 9, 2020

Topics: Advocacy, Audience Targeting, Consumer Psychology, Refer-a-Friend Examples, Referral Marketing Concepts

In order to keep future consumers engaged, you need to maintain brand flexibility and change initiatives when new online consumer habits arise.

How Brooklinen used Direct to Consumer Marketing to Build a Bedding Empire

September 19, 2020

Topics: Advocacy, Audience Targeting, Consumer Psychology, Customer Acquisition, Customer Loyalty, Referral Marketing Concepts, Referral Program Ideas

Brooklinen’s tagline as “the Internet’s favorite sheets” rings more true than you might think. In just five years, the Brooklyn-based…

5 Behavioral Economics Principles Every D2C Marketer Should Know

August 19, 2020

Topics: Advocacy, Consumer Psychology, Refer-a-Friend Examples, Referral Marketing Concepts, Referral Program Ideas

If you want to build lasting relationships with consumers, you need to find new and inventive ways to entice them. Using different behavioral economics principles can help you do that.

How ‘Blitzkrieg’ Marketing Turned HelloFresh Into The US’s Leading D2C Mealkit Company

August 2, 2020

Topics: Audience Targeting, Customer Acquisition, Refer-a-Friend Examples, Referral Program Ideas

D2C marketers can still learn a lot from HelloFresh’s rise to glory: the importance of tracking and analytics and the power of influencers both big and small.