How to get the best results from an A/B test and how to choose the right metrics for testing.
We are all trying to understand the impact of the Covid-19 crisis on our businesses and on the consumers who…
If customer engagement is low and acquisition has dropped, it’s time to start or refresh your referral program. But how…
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
You wouldn’t run the same ad indefinitely or share the same posts on social media every day because advertising and social media are responsive. You update them to adapt to customers’ changing needs and preferences. Your referral program should be responsive as well.
Product reviewers offer a huge opportunity to boost customer acquisitions and revenue. Create a strategy to convert reviewers to advocates by identifying the best reviewers, talking to them, and incentivizing them to buy and share more.
To engage with existing and potential on mobile, email, and social media, use a referral program strategy that ties together the principles of multi channel marketing.
People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.
Subscription services are different from e-commerce products in that purchases are automatic without customers actively buying regularly. That’s why referral programs for subscription services have to be designed to match the service and be something advocates value.