Uber, Robinhood, Airbnb, and PayPal are drastically different companies but have one thing in common—they grew exponentially because of their…
Robinhood’s Marketing: The Referral Marketing Program That Turned Customers into Evangelists
Referral marketing is one of the fintech industry’s most powerful user acquisition tactic. Most banks and fintech companies have started using it to…
6 Innovative Drop-a-Hint Program Ideas to Boost Sales and Acquire New Customers
The most effective advertising comes from word-of-mouth marketing, according to a Nielsen report. A referral sale, which takes advantage of word-of-mouth marketing, is the…
6 Examples of Nominate-A-Friend Programs That Connected with Customers
Everyone likes getting gifts, but sometimes giving them can be just as rewarding. That’s what nominate-a-friend programs do: put your…
How Naked Wines Became a Wine Direct Sales King
2020 was an excellent year for drinking at home. With restaurants and bars shut down, wine direct sales shot up…
How Airbnb’s Marketing Strategy Attracted Referrals with the Reciprocity Principle
The Airbnb story has become a well-documented piece of startup lore over the years. Many people already know about how…
8 Referral Card Ideas for Attracting New Customers
When it comes to the services and products that matter most, consumers often look to the people they trust for…
4 Direct To Consumer Brands Defying Rising D2C Cost-Of-Acquisition
A decade ago, internet ads were cheap, and direct to consumer companies grew like weeds. Now the advertising landscape has…
5 Direct to Consumer Companies that Thrived in 2020… and How They Did It
2020 wasn’t a great year for most things, but it was a fantastic one for ecommerce. As a pandemic gripped…