Word of mouth marketing through referral programs is one of the most cost-effective ways to gain new customers and drive…
5 Marketing Lessons From the PayPal Referral Program That Netted 100M Users
While the average year-on-year growth rate for companies is between 15 to 45 percent, the PayPal referral program helped the…
Back to School Marketing 2021: A+ Tips for D2C Retailers
With many schools fully or partially reopening after COVID-19 lockdowns, back-to-school shopping has taken on new significance for students, parents,…
10 Real Referral Images and Programs We Love (And What You Can Learn From Them)
Uber, Robinhood, Airbnb, and PayPal are drastically different companies but have one thing in common—they grew exponentially because of their…
Robinhood’s Marketing: The Referral Marketing Program That Turned Customers into Evangelists
Referral marketing is one of the fintech industry’s most powerful user acquisition tactic. Most banks and fintech companies have started using it to…
6 Innovative Drop-a-Hint Program Ideas to Boost Sales and Acquire New Customers
The most effective advertising comes from word-of-mouth marketing, according to a Nielsen report. A referral sale, which takes advantage of word-of-mouth marketing, is the…
6 Examples of Nominate-A-Friend Programs That Connected with Customers
Everyone likes getting gifts, but sometimes giving them can be just as rewarding. That’s what nominate-a-friend programs do: put your…
How Naked Wines Became a Wine Direct Sales King
2020 was an excellent year for drinking at home. With restaurants and bars shut down, wine direct sales shot up…
How Airbnb’s Marketing Strategy Attracted Referrals with the Reciprocity Principle
The Airbnb story has become a well-documented piece of startup lore over the years. Many people already know about how…