Nominate-a-Friend programs engage new audiences.

With nomination programs, you can raise awareness of your cause, connect customers to the values of your brand, and engage with new audiences.

A woman outdoors smiling with her phone
One person nominating another, who is highlighted with a star
Nominate a Friend results by share channel

Gain loyalty by helping heroes

Extole’s Nominate-A-Friend program gives your customers an opportunity to nominate someone who makes a difference in their lives or in their community. You can help your current customers feel connected to the values of your brand, raise awareness of your cause, and even reach a new audience. Allow customers to nominate an essential worker, an employee that has gone above and beyond, or a mom for Mother’s day, the programs are endless. When you give gifts to nominees, the nomination programs experience high levels of customer engagement.

A form to nominate someone who makes the community better

Engage beyond the transaction

Connect with your customers when they aren’t buying in ways that reflect your brand values. There’s no better way to express your commitment to your community or to a cause than to allow a current customer to recognize a friend, colleague, or member of the community who matters to them.

A nomination email with the reason and a thank-you gift

Boost loyalty through personal connections

With our highly configurable nomination programs, Extole gives you the power to show nominees exactly why they were nominated. By fostering this personal connection, your brand is part of a meaningful person-to-person interaction without being intrusive. It’s a great way to boost loyalty, drive engagement, and gain insight into important customer behaviors.

Nomination click-through and conversion by share channel

Flow Builder

Nominate a Friend, from form to reward.

Flow Builder takes a nomination from the form, sends the friend their offer and rewards the person who nominated them.

Programs/Nominate a Friend/Flow
Live
Nominator

Nominate

Targeting

  • After a 5-star review

Form Viewed

Customer sees the nomination form

Onsite Promotions

  • Review Confirmation
  • Account Page

Nominated

Customer enters a friend's name, email and a note

Quality Rules

  • Valid Email Filter
  • Self Nomination Prevention

Actions

  • Nomination Email
Nominee

New Customer

Targeting

  • New customers only

Email Opened

Friend sees who nominated them

Experiences

  • Welcome Gift Page

Signed Up

Friend starts their free month

Quality Rules

  • Is New Customer
  • One Gift per Friend

Actions

  • Publish toNominee Gift: Free Month
  • Publish toNominator Reward: $20 Credit

Nominee Gift: Free Month

Reward Entries

Caused bySigned Up

Reward Rules

  • Has Not Been Rewarded

Reward Delivery

  • Subscription Credit

Nominator Reward: $20 Credit

Reward Entries

Caused bySigned Up

Reward Rules

  • Reward Limit
  • Risk Evaluation

Reward Delivery

  • Store Credit
  • Gift Card
This month: 2,140 nominations, and 27% of nominated friends signed up.

Extole unlocks the full potential of your offer, loyalty, and referral programs. Find out how.