A Word About Extole
Extole unlocks your consumer base. Our mission is to remake marketing by driving customer activation, not only customer acquisition. The brands we serve are the finest in the world, and each one understands that reaching and motivating the Millennial means creating an active, authentic voice and spreading that voice through the social channels they respect, not through traditional ads.
We believe that the brands of the future will be valued on the level of activity of their customer base. Period.
Our platform is built on a near-obsessive desire for low-friction and high-engagement and we pride ourselves on the massive volume of referrals we have generated for our customers.
We are backed by an astonishing group of investors and their funds, including Norwest, Red Point, Scale, Shasta, and Trident. And we are built of a fabulous group of individuals who care.
Norwest Venture Partners
Norwest Venture Partners has been investing in entrepreneurs for over half a century. Today, the firm manages more than $5 billion in capital and enjoys an enviable track record for producing impressive investment returns through various capital market environments. Norwest has helped grow over 575 companies since its inception. Jeff Crowe from Norwest is an Extole board member.
Redpoint Ventures, founded in 1999, specializes in partnering with visionary founders intent on creating new markets or redefining existing ones. The Redpoint team has helped many enterprises transform their industries, including Netflix, TiVo, HomeAway, Fortinet, Heroku, Juniper, RightMedia, Zimbra, and LifeSize. Chris Moore represents Redpoint on the Extole board.
Scale Venture Partners
Scale Venture Partners (ScaleVP) invests in early-in-revenue technology companies in the SaaS, Cloud and Mobile sectors. ScaleVP's passion and expertise is in helping entrepreneurs scale their business and grow into long-term companies that matter. ScaleVP has $1B in assets under management and is investing its fourth fund. Stacey Bishop serves on the Extole board.
Trident invests in companies across multiple stages of growth and has raised $1.9 billion of capital since its founding in 1993. The firm’s areas of expertise are software, IT security, Internet and mobility, healthcare IT, and business services. In 2013, the firm marked two decades of successful investing throughout North America.
Shasta Ventures is a boutique, early-stage venture firm in Silicon Valley. The firm invests in disruptive approaches to enterprise and consumer technology. To date, these include cloud computing, SaaS, enterprise software, consumer services, marketplaces, commerce, mobile and networked devices.
The Word is Getting Out
Some referrers are being rewarded with an incentive they can’t take to the bank: good karma.
Time Warner Cable discusses traditional referral programs and social media work together to increase customer engagement.
Google products are the most popular choices among about 150 “unicorn” startups