Friends & Family build loyalty with exclusive rewards.

Offer your A-listers, VIPs, and employees a loyalty-boosting benefit with exclusive rewards they can share with friends and family, driving revenue and repeat engagement.

An influencer and two friends taking a selfie.
A VIP sharing a reward with friends and family
A Friends and Family invitation with a shared code on a phone

Elevate your referrals with personalized experiences

Discover the power of Extole’s Friends and Family Programs, where you can elevate your brand by delivering personalized experiences and valuable rewards to your most loyal customers, A-Listers, VIPs, and even your employees.

A Friends and Family offer for top customers on a phone

Increase conversion rates with personalized sharing

Celebrate your best customers with tailored benefits that make them feel special. Our targeted engagement approach ensures that your most engaged customers receive a personalized email, highlighting an exclusive reward they can enjoy. But the benefits don’t stop there.

A personalized Friends and Family pass showing shares left

Exclusivity drives growth with shared rewards

By showcasing the exclusivity of the offer, you incentivize sharing among your customers and their friends. This not only boosts revenue from existing customers but also brings in new customers who begin their brand relationship on a highly positive note. Unlike traditional friends and family programs, Extole combines digital exclusivity to help you acquire great new customers.

Friends and Family revenue by week from existing and new customers

Manage programs and campaigns with ease

Extole’s platform handles the distribution and tracking of all rewards, ensuring that recipients of your Friends and Family offers can share them with a select number of friends and family. With our user-friendly interface, you can easily set the sharing limits and create a beautiful consumer experience that encourages active participation from your top customers.

Friends and Family settings for audience, offer, sharing limit and dates

Insights from click to conversion

Extole empowers you with comprehensive tracking capabilities, enabling you to measure the impact of your Friends and Family campaigns from clicks to conversions. You’ll gain valuable insights into the effectiveness of your campaigns and even measure the quality of acquired customers. Compared to your existing capabilities, Extole provides unmatched data and insights.

A Friends and Family funnel from shared invites to purchases, with new customer quality

Flow Builder

A Friends & Family offer, step by step.

Build the VIP offer in Flow Builder: who can share it, how many friends it reaches, and what it pays back.

Programs/Friends & Family/Flow
Live
VIP

Invite

Targeting

  • Top 20% by spend

VIP Invited

VIP gets the private 25% off event

Email Promotions

  • VIP Invite Email

Experiences

  • VIP Offer Page

Shared

VIP invites up to 10 people

Quality Rules

  • 10 Invites per VIP

Actions

  • Invite Email
  • Text Message
Guest

Event Window

Targeting

  • Oct 20 to Nov 3

Invite Clicked

Guest opens the VIP's invite

Experiences

  • Friends & Family Page

Quality Rules

  • Invited Guests Only
  • One Use per Guest

Converted

Guest makes a first purchase at 25% off

Quality Rules

  • Is New Customer

Actions

  • Publish toGuest Reward: 25% Off
  • Publish toVIP Reward: $20 Credit

Guest Reward: 25% Off

Reward Entries

Caused byConverted

Reward Rules

  • One per Guest

Reward Delivery

  • Coupon Code

VIP Reward: $20 Credit

Reward Entries

Caused byConverted

Reward Rules

  • Reward Limit
  • Risk Evaluation

Reward Delivery

  • Store Credit
  • Bonus Points
This event: 31% of invited VIPs shared, and each sharer brought in 2.4 new customers.

Extole unlocks the full potential of your offer, loyalty, and referral programs. Find out how.