Welcome to the Customer-led Growth Summit
An industry-first, on-demand summit, bringing together experts to share expertise on customer-led growth, LTV, CAC, and more.
On-Demand Wisdom from Industry Insiders
We’ve brought together customers, insiders, partners, and experts for the first-ever CLG-focused digital summit.
Hear from people who have worked with referral and CLG programs for years on what works, what doesn’t, and what’s next.
Customer-Led Growth
Lifetime Value
Customer Acquisition Cost
Customer Engagement
Summit Agenda
Who’s Speaking?
“In any form of marketing, you always need to be data-driven, and you can never stand still. Referral, or CLG, is no different.”
“With a proper CLG program, you can reach exactly the right people with a highly tailored reachout – but you can do this in a systematic and structured way.”
“When you have a proper system in place, you can identify which referrals are quality, which aren’t – and how to reward the right people.”
“Getting a referral off the ground is table stakes for any B2C business. But keeping that referral program effective is an ongoing process of learning and evolving.”
Advanced Customer-led Growth Tactics
“The fact is, people buy from peope. And current customers encouraging new customers is the most reliable acquisition channel in history. CLG is about powering that channel in every way possible.”
Leveraging Happy Customers
“When people refer, when they talk about products that they love – they do it in their own language and voice. This means that every touchpoint can be unique.”
“There’s no better validation or salesperson than an existing happy customer. CLG is about using your existing customer base to drive growth. Get it right, and it’s far more efficient than blind ad spending.”
Featured Sessions
Learn about advanced CLG Tactics from our CEO
with Matt Roche
Leveraging Happy Customers by Shem Swerkes
with Shem Swerkes
Shem discusses how Treasury Wine Estates primarily uses Extole’s refer a friend feature to reward customers and friends with discounts on their luxury wine brands, which include Stags’ Leap, BV, and Frank Family.
Drive Customer-led Growth Across Every Channel
Engage Customers
Create real-time, omnichannel experiences using an enterprise-scale platform
Personalize Experiences
Combine configurable online, in-app programs with rich targeting
Reward Progress
Use a wide range of rewards to encourage behavior and the next action
