Joined
Customer joins at checkout, in the app or on the account page
Experiences
Actions
Join Bonus: 200 Points
Reward Entries
Caused byJoined
Reward Rules
Reward Delivery
Deliver loyalty programs that work harder.
The Extole platform provides brands the flexibility they need to run high-performing loyalty programs. Reward purchases, engagement, advocacy, and any action that drives retention.
Flexible rewards.
Offer points, discounts, credits, cash, free products, or custom incentives. Deliver the type of value that motivates your customers and fits your brand.
Flexible models.
Run points programs, cash-value rewards, or hybrid models that combine the approaches that best support your loyalty strategy.
The platform that drives more engagement.
Turn your loyalty program into a complete engagement engine with capabilities designed to influence the behaviors that matter most.
Unified Reward Bank
A real-time reward engine that applies multi-step logic, updates wallets, prevents fraud, and supports redemption across all programs.
Omnichannel Loyalty
Let customers earn and redeem rewards across your website, mobile app, email, SMS, in-store systems, QR codes, and offline events.
Reward Every Action
Reward more than purchases. Incentivize onboarding, account creation, app usage, subscription upgrades, event attendance, advocacy, and more.
Integrated Referrals
Customers earn for sharing and helping friends join, all through the same wallet and reward system—creating a fully integrated, not bolted-on experience.
Built for both marketers and developers.
For Marketers
Own your loyalty strategy end-to-end.
- Launch programs
- Personalize journeys
- Manage rewards
- Monitor results
- Optimize performance
For Developers
Integrate loyalty deeply into your app ecosystem.
- Powerful APIs for events, actions, and rewards
- Mobile SDKs for fast app integration
- Real-time webhooks
- Authentication support
- Enterprise-grade infrastructure and security
Executive insight
The future of customer loyalty.
Learn how loyalty creates deeper engagement by:
- Going beyond purchases to celebrate everyday engagement
- Appealing to more customers with flexible, experience-driven rewards
- Reinforcing behaviors that lead to long-term value to help brands grow faster
The Extole Advantage
| Features | Extole | Competitors |
|---|---|---|
| Core loyalty capabilities (points, credits, perks) | Included | Included |
| Native mobile SDKs and app integration | Included | Often limited |
| Ability to reward any customer action | Included | Minimal triggers |
| Unified reward wallet | Included | Fragmented or points-only |
| Omnichannel earning and redemption | Included | Web-only or partial |
| Referrals integrated directly into loyalty | Included | Bolt-on or separate tools |
| Advanced multi-step reward logic | Included | Basic rules only |
| Fraud prevention and enterprise security | Included | Inconsistent |
Flow Builder
A loyalty program, from first point to redemption.
Build the earn rules, the tiers and the rewards in Flow Builder, and change any of them without a release.
Member
Join
Targeting
Earn
Targeting
Purchased
Member earns 1 point per $1
Quality Rules
Data
Reviewed
Member earns 100 points for a review
Quality Rules
Redeem
Targeting
Redeemed
Member picks a reward in the rewards center
Quality Rules
Actions
$10 Off for 1,000 Points
Reward Entries
Caused byRedeemed
Reward Rules
Reward Delivery
This quarter: 46% of members earned points, and members spent 2.1x more than non-members.
Frequently Asked Questions
Questions about this program.
What is a loyalty program?
A loyalty program rewards customers for the actions they take with your brand, such as making purchases, engaging with your content, advocating for your brand, and other behaviors that strengthen the relationship.
What types of actions can customers earn rewards for with Extole?
Any action you can track, including purchases, onboarding progress, product usage, subscription upgrades, referrals, reviews, event attendance, and more.
How does the Extole platform integrate with existing systems?
Integrate through APIs, event ingestion, real-time webhooks, and partner connectors. The platform works seamlessly with your CRM, CDP, ESP, app, website, and identity systems.
Does the platform support omnichannel loyalty?
Yes. Customers can earn and redeem across web, mobile, email, SMS, in-store experiences, and offline environments.
How does the platform scale for large brands?
It processes millions of events in real time, applies complex logic instantly, and maintains strict SLAs. Enterprise-grade security, fraud controls, high-availability infrastructure, and multi-channel support ensure performance at scale.