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Products / Reward-for-Action Programs

We give customers a reason to take the next step.

Reward actions that drive more revenue, such as account activation, app downloads, upgrades, or renewals. Track each outcome and measure program performance.

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Grow across the customer lifecycle

Activate, engage, grow, and retain.

Choose a stage in the customer journey to see the actions you can reward.

ActivateEngageGrowRetain
01 / ACTIVATE

Move new customers to first value.

Motivate customers to complete onboarding, fund an account, or make a first purchase.

  • Open an account
  • Complete onboarding
  • Enroll in online banking
  • Fund an account
  • Set up direct deposit
  • Make a first purchase
  • Make a first payment

How it works

Configure program flows from audience to events to fulfillment.

Connect customer data, event capture, Extole rules, automated rewards, and reporting.

Programs/Reward for Action/Flow
Illustrative
Customer

Promote

Targeting

  • Profile and account status

Offer Viewed

Customer sees the offer in your app or an email

Onsite Promotions

  • Mobile App
  • Account Page

Email Promotions

  • Offer Email

Qualify

Targeting

  • Eligible customers

Event Received

Your systems send the qualifying event

Data

  • JavaScript SDK
  • REST API
  • SFTP File

Quality Rules

  • Value and Timing
  • Duplicate Control
  • Fraud Controls

Actions

  • Publish toReward: $50 Statement Credit

Fulfill

Targeting

  • Qualified customers

Approved

The event is approved automatically or by a person

Quality Rules

  • Automatic Approval
  • Manual Review

Reward: $50 Statement Credit

Reward Entries

Caused byEvent Received

Reward Rules

  • Reward Limit
  • Risk Evaluation

Reward Delivery

  • Webhook
  • Prepaid Card
  • Reward Email
Use performance data to refine the next audience, incentive, or journey.

The Extole advantage

The capabilities behind every Reward for Action program.

Data & identity

  • Connect business events to qualifying actions
  • Identity and attribution across every channel
  • Integrate with your existing data stack
  • APIs and SDKs for web, mobile, and backend
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Program logic

  • Configure audiences, journeys, and offers
  • Configurable rules for qualification and fraud
  • Visual Flow Builder for editing journeys and rules
  • Reusable offer infrastructure across program types
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Rewards & experiences

  • Configurable rewards and automated fulfillment
  • Collectible rewards with balances and redemption
  • Composable microsites for branded experiences
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Reporting & AI

  • Performance, reward, and operations reporting
  • Extole MCP for AI-assisted program management
  • In-app AI chat for reports, rewards, and setup
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Give the next program a head start.

The data connections, program logic, and reward fulfillment infrastructure behind Reward for Action can be reused as a starting point for referral, loyalty, welcome offer, and ambassador programs. Each program adds its own audiences, events, journeys, relationships, rules, and experiences.

Frequently Asked Questions

Questions about Reward for Action.

Are Offer and Reward for Action the same thing?

Yes. They are two names for the same Extole program type: a participant completes a designated action and earns a reward.

Can a program require more than one step?

Yes. A program can reward a designated outcome and use multiple events, time windows, customer data, account status, or approval rules to determine whether it qualifies.

What is the difference between eligibility and qualification?

Eligibility defines who can participate. Qualification determines whether the received event passes the program's quality, approval, and reward rules.

How can we send business events to Extole?

Use APIs, SDKs, tags, webhooks, secure files, or partner integrations. The right path depends on where your customer and program data live.

What happens when someone asks where their reward is?

Teams can trace the participant's events, attribution, qualification, approval, reward creation, fulfillment, and delivery to find where the journey stopped.

Can we build more programs after the first one?

Yes. Reuse available events, audiences, rewards, and experiences. A new program may still need additional data, rules, reward setup, or configuration.

Extole unlocks the full potential of your offer, loyalty, and referral programs. Find out how.

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