Products / Reward-for-Action Programs
We give customers a reason to take the next step.
Reward actions that drive more revenue, such as account activation, app downloads, upgrades, or renewals. Track each outcome and measure program performance.
Build offer flows, block by block.
GROW across the customer lifecycle
Activate, engage, grow, and retain.
Choose a stage in the customer journey to see the actions you can reward.
Move new customers to first value.
Motivate customers to complete onboarding, fund an account, or make a first purchase.
- Open an account
- Complete onboarding
- Enroll in online banking
- Fund an account
- Set up direct deposit
- Make a first purchase
- Make a first payment
Build useful habits.
Encourage habits that help customers get more value from your product or service.
- Download the app
- Complete a profile
- Visit a branch
- Connect a bank account
- Complete a survey
- Stream content
- Write a review
- Share a video
Grow the relationship.
Give customers a reason to upgrade, try another product, or refer a friend.
- Upgrade a plan
- Reach a spend threshold
- Add another product
- Subscribe to a service
- Make a trade
- Book a consultation
- Refer a friend
Give customers a reason to stay.
Encourage renewals, returns, and milestones that bring customers back.
- Renew a subscription
- Enable autopay
- Make a repeat purchase
- Return after a lapse
- Reach an anniversary
- Reach a relationship tier
How it works
Configure program flows from audience to events to fulfillment.
Create audiences from profiles and data.
Define eligibility from profile attributes, event history, and audiences.
- Profile and account status
- Behavior and lifecycle criteria
- Imported and report-based lists
Choose the incentive.
Match the value to the audience, outcome, and budget.
- Points and statement credits
- Prepaid and gift cards
- Coupons, products, and custom rewards
Receive events from across your stack.
Tie each event to a customer profile and pass its data into the program.
- JavaScript, iOS, and Android SDKs
- REST APIs
- Files, SFTP, and integrations
Evaluate events against Extole's rules.
Quality, approval, and reward rules decide whether an event qualifies.
- Value, timing, and frequency criteria
- Fraud and duplicate controls
- Automatic or manual approval
Automate reward fulfillment.
Issue and track rewards through Extole, partners, or your own systems.
- BHN prepaid and eGift cards
- Stripe balance and promo codes
- Webhooks, APIs, and SFTP
Report on performance and operations.
Track the program from promotion through reward delivery.
- Offer dashboard
- Funnel and participation reports
- Reward reports and scheduled exports
The Extole Advantage
The capabilities behind every Reward for Action program.
Platform capabilities
Data & identity
- Connect business events to qualifying actionsTalk to sales
- Identity and attribution across every channelTalk to sales
- Integrate with your existing data stackTalk to sales
- APIs and SDKs for web, mobile, and backendTalk to sales
Program logic
- Configure audiences, journeys, and offersTalk to sales
- Configurable rules for qualification and fraudTalk to sales
- Visual Flow Builder for editing journeys and rulesTalk to sales
- Reusable offer infrastructure across program typesTalk to sales
Rewards & experiences
- Configurable rewards and automated fulfillmentTalk to sales
- Collectible rewards with balances and redemptionTalk to sales
- Composable microsites for branded experiencesTalk to sales
Reporting & AI
- Performance, reward, and operations reportingTalk to sales
- Extole MCP for AI-assisted program managementTalk to sales
- In-app AI chat for reports, rewards, and setupTalk to sales
Beyond Reward for Action
Give the next program a head start.
The data connections, program logic, and reward fulfillment infrastructure behind Reward for Action can be reused as a starting point for referral, loyalty, welcome offer, and ambassador programs. Each program adds its own audiences, events, journeys, relationships, rules, and experiences.
Frequently asked questions
Questions about Reward for Action.
Are Offer and Reward for Action the same thing?
Yes. They are two names for the same Extole program type: a participant completes a designated action and earns a reward.
Can a program require more than one step?
Yes. A program can reward a designated outcome and use multiple events, time windows, customer data, account status, or approval rules to determine whether it qualifies.
What is the difference between eligibility and qualification?
Eligibility defines who can participate. Qualification determines whether the received event passes the program's quality, approval, and reward rules.
How can we send business events to Extole?
Use APIs, SDKs, tags, webhooks, secure files, or partner integrations. The right path depends on where your customer and program data live.
What happens when someone asks where their reward is?
Teams can trace the participant's events, attribution, qualification, approval, reward creation, fulfillment, and delivery to find where the journey stopped.
Can we build more programs after the first one?
Yes. Reuse available events, audiences, rewards, and experiences. A new program may still need additional data, rules, reward setup, or configuration.