Guides (5)
Turn the Page On Your Referral Program
Forrester Total Economic Impact™ Study of Extole
This powerful study is based on the real-world experience of four Extole customers all of whom switched to Extole’s customer growth platform.
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2021 Referral Marketing Best Practices Guide
Let your current customers acquire your new ones. Your current customers are a powerful customer acquisition engine if you have…
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Buyer’s Guide for Referral Marketing Platforms
Build a smart framework for evaluating referral platforms. Whether you’re building or upgrading your referral program, it can be daunting.…
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How Leading Financial Services Marketers Design Refer-a-Friend
Learn From Financial Services Leaders to Design Your Referral Program This ePaper offers insights on how to design and manage…
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Financial Services Buyer’s Guide for Referral Marketing Platforms
Build a smart framework for evaluating referral platforms. Whether you’re building or upgrading your referral program, it can be daunting.…
Learn More >Videos (6)
See How It's Done, Then Put It In Action
See how numerous Extole customers are leveraging the power of our tools to take their referral programs and teams to the next level.
Leverage your repeat business for growth. Finding your biggest advocates isn’t always easy, unless you have referral marketing in place.
Give your people the power to promote. AAA Northern California, Nevada & Utah delivers superior service for customers.
Extole automatically identifies critical audience segments — who shares the most, has the biggest reach, and drives the most conversions — so you can target personalized campaigns.
Extole’s Christopher Duskin tells a personal story of how his hatred of shopping for clothes started a chain of referrals that led to a women’s retailer gaining five new customers.
Learn about the importance of referral marketing and creative optimization in regards to your referral programs and how it helped Blinds.com increase their referral index by 140%.
Webinars (23)
Win Your Customer's Affection
Great Emails: Referral Marketing’s Secret Ingredient
Refer a friend is about sharing. The most effective sharing happens through email. Knowing what makes the emails that power refer-a-friend…
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Everything Advocacy & Referral Can Do for You in 2017
Tap into your loyalty members. Marketers need advocacy and referrals now more than ever if they want to compete in…
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10 Referral Best Practices You Need to Know
Grow your referral channel. As part of the Customer Centricity Virtual Conference Series, presented through AMA, this webinar dives into…
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Top 10 Advocacy & Referral Strategies for 2017
Build Your Advocate Army. As a marketer, it’s not enough to just acquire new customers. You need to carve out…
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Advocacy Marketing 101: Your Biggest Revenue Driver
‘Tis the season to build customer advocacy. Let’s face it – as a marketer, you’re probably spending most of your…
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The #1 Method to Attract Customers: Refer-a-Friend
Maximize Customer Acquisition with Refer-a-Friend Programs. The best method in today’s world to acquire, activate, and retain customers has become…
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Create Advocates, Increase Revenue: How Peer-to-Peer Referrals Fuel Growth
Drive Top Revenue with your Top Advocates. Check out Extole’s webinar to learn the importance of advocates, how to entice…
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Why Uber’s Referral Program Isn’t Right for You
Why One Size Does Not Necessarily Fit All Referral Programs. Check out Extole’s webinar to learn about the entire referral…
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Referrals to Revenue: Advance Auto Parts Creates New Customer Acquisition Channel
Create a new customer acquisition channel with referrals. A personal referral is powerful because customers who are referred feel a…
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Advocate Marketing & the 5 Types of Referral
Build the perfect referral program for your brand. As a marketer, you’ve probably exhausted your search for the next acquisition…
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Do’s & Don’ts: How to Run Refer-a-Friend in 2016
Utilize Referral Software to Move the Needle in Retail. Check out Extole’s webinar to discover what common mistakes to avoid…
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Referral Do’s & Don’ts: The 2016 Hit List
The Do’s and Don’ts of Referral Programs. The battle to add and retain customers is never-ending for marketers. You can’t…
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Everything You Need to Win with Refer-a-Friend in 2016
Everything you Need to Know to Optimize the Referral Channel. For marketers, the battle for acquisition and retention is never-ending.…
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Give the Gift of Referrals this Season
Check out Extole’s webinar on how to get the most out of the holiday season with referrals…
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To Rule at Referrals, Focus on the Journey
The Referral Journey: The Key to Engaging, Acquiring, and Reactivating Customers. Marketers can’t afford to not pursue growth in every ROI-positive…
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Give the Gift of Referrals this Year
Get Better Customers Now. Referral marketing reaches new people, motivates them to refer your brand and creates higher value customers.…
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Build Referrals for the Holiday Season and Beyond
Evaluate the Success of your Referral Programs. Companies like Kipling-usa.com are delighting advocates and welcoming even more customers with referral…
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The Next Generation of Referrals: Everyone, Everywhere
Build the Next Generation of Refer-a-Friend. Learn how to build the next generation of refer-a-friend. Watch our webinar with eTail,…
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Omnichannel Referrals for the Modern Marketer
Omnichannel Referrals for the Modern Marketer. Learn how the new Referral API lets brands build unique sharing experiences throughout the…
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Build a Top Referral Marketing Program for 2015
Best Practices to Mastering Referral Marketing. Take a look inside Payoneer’s referral program and see how other smart marketers are…
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Step 1 for Driving Referral Revenue: Promote, Promote, Promote
Learn how Referral Marketing Creates Scalable Acquisition and Revenue. Watch Extole’s webinar with Internet Retailer, Nomad, and Aberdeen Group to…
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How to Use Referral Marketing to Maximize Customer Acquisition
Incentivize, Track, Manage, and Scale Referrals for Real Acquisition. Successful marketers are using referral marketing, alongside SEO and SEM, to…
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Empower the Voice of Your Customers with Referral Marketing
Empower your Customers with Referral Marketing. Watch Extole’s webinar with Retail TouchPoints to learn how to scale referrals, see where…
Learn More >E-papers (12)
What you need to know about Refer-a-friend campaigns
Elevate Advocate Marketing with Referral
Increase Advocate Engagement The success of a referral program depends on the willingness of your advocates to share. There should…
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Internet Retailer Report: Getting Personal
Retailers’ digital marketing spending keeps rising. Retailers’ digital marketing budgets are soaring. Get your advocates talking with referrals. Internet Retailer’s…
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2016 eCommerce Technology Preview
Successful Digital and Omnichannel Strategies Moving into 2017. Finding the most effective strategies for eCommerce success can be challenging. Trends…
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3 Crucial Tips to Win Refer-A-Friend in 2016
Continuing the Conversation on Referral Marketing. Referral marketing is the most important acquisition channel of the next decade, letting marketers…
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eTail MidMarket eCommerce Outlook
How Brands Achieve Marketing Success in 2016. Retail brands are constantly refining their commercial capabilities and marketing capabilities. 2016 has…
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2015 eCommerce Technology Preview
Retail Referral Insights. Retail TouchPoints introduces the 2015 debut of their eCommerce Technology Preview, featuring insights from 13 of the…
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Encyclopedia of Referral Marketing
Referrals from A-to-Z. Master refer-a-friend programs with the definitive source for concepts, terms, acronyms, and use cases. The Extole Encyclopedia…
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Report: Retailers Who Care About Loyalty Choose Referral Marketing
Loyalty + Referrals = A Positive Connection Extole’s survey of over 300 retail marketers uncovered a hidden connection: retailers who…
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Retail Survey: How Referrals and Other Top Channels Drive Retail Revenue
A survey of referrals and other top retail channels. Retailers’ digital marketing budgets are increasing. What are they spending them…
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Gigaom Research Report – Workhorses and Dark Horses: Digital Tactics for Customer Acquisition
Digital Tactics for Customer Acquisition. Gigaom Research surveyed 300 U.S. digital marketers to learn what tactics they use for brand…
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Fact vs. Fiction: 5 Referral Marketing Myths
5 common referral myths. Referrals are the acquisition marketing channel for the next decade. They attract new customers to brands…
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How Challenger Brands Use Referral Marketing to Fuel Their Growth
Changing the Rules of the Game. The world is full of small players who are challenging their industries with new,…
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