Videos (7)
See How It's Done, Then Put It In Action
Why Marketers Build with Extole
Marketers, start your engines. Marketers are always looking for ways to build their revenue engines. See how numerous Extole customers…
Cardpool: Finding Your Biggest Advocates
Leverage your repeat business for growth. Finding your biggest advocates isn’t always easy, unless you have referral marketing in place.…
Casper: Turning Customer Enthusiasm into More and Better Customers
Turn excited customers into more, high-value new customers. Casper uses referral marketing as a major channel in customer acquisition. Hear…
AAA: Powering Your Program through Your People
Give your people the power to promote. AAA Northern California, Nevada & Utah delivers superior service for customers through its…
Extole makes finding your top advocates easy
Automatically identify your brand’s best advocates. Extole automatically identifies critical audience segments — who shares the most, has the biggest…
A reluctant shopper nets 5 new retail customers
How a man who hates to shop earned a women’s retailer 5 new customers. Extole’s Christopher Duskin tells a personal…
Turning Refer-a-Friend into a Big Acquisition Channel
Turn Referral Marketing into your Top Acquisition Channel. Learn about the importance of referral marketing and creative optimization in regards…
Guides (9)
Turn the Page On Your Referral Program
The Essential Referral Email Guide
The best refer-a-friend programs take advantage of the person-to-person and brand-to-customer power of email.
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2018 Referral Best Practices Guide
Referral is Retail’s Best Move The key to competing in eCommerce is referral marketing because people trust recommendations from friends…
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Best Practices for Online Referral Programs
A personal referral is a powerful force. Before referred customers reach your homepage, app, or store, they already feel a connection to your brand.
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Referral Marketing, More than Just Perks & Points
Referral programs help brands achieve two important goals: customer acquisition and brand loyalty.
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2016 Refer-a-Friend Best Practices
Get better customers. A personal referral is powerful because customers who are referred feel a connection, a level of trust…
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2015 Retail Look Book
The best designed refer-a-friend programs. Refer-a-friend programs are a powerful way to bring in new customers who spend more. That’s…
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2015 Mobile Referral Handbook
The best mobile refer-a-friend programs. Wherever your customers go, your brand goes too. That’s the beauty of mobile: it provides…
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2015 Referral Marketing Best Practices
The latest research on why referrals are a must. Referral marketing is a must-have acquisition channel for today’s marketer. Packed…
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How to Promote Your Referral Program: A Few Hot Tips
Real-world referral marketing examples. Referral marketing is the next channel for bringing new customers to your brand. Its success rests…
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2014 Referral Marketing Retail Look Book
The best designed refer-a-friend programs. Retailers today are trying to stay ahead of the competition and find new ways to…
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Referral Marketing Best Practices for 2014
Reliable ways to acquire referral customers. Customer acquisition is every marketer’s #1 priority, but finding reliable ways to acquire more customers…
Learn More >Webinars (23)
Win Your Customer's Affection
Great Emails: Referral Marketing’s Secret Ingredient
Refer a friend is about sharing. The most effective sharing happens through email. Knowing what makes the emails that power refer-a-friend…
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Everything Advocacy & Referral Can Do for You in 2017
Tap into your loyalty members. Marketers need advocacy and referrals now more than ever if they want to compete in…
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10 Referral Best Practices You Need to Know
Grow your referral channel. As part of the Customer Centricity Virtual Conference Series, presented through AMA, this webinar dives into…
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Top 10 Advocacy & Referral Strategies for 2017
Build Your Advocate Army. As a marketer, it’s not enough to just acquire new customers. You need to carve out…
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Advocacy Marketing 101: Your Biggest Revenue Driver
‘Tis the season to build customer advocacy. Let’s face it – as a marketer, you’re probably spending most of your…
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The #1 Method to Attract Customers: Refer-a-Friend
Maximize Customer Acquisition with Refer-a-Friend Programs. The best method in today’s world to acquire, activate, and retain customers has become…
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Create Advocates, Increase Revenue: How Peer-to-Peer Referrals Fuel Growth
Drive Top Revenue with your Top Advocates. Check out Extole’s webinar to learn the importance of advocates, how to entice…
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Why Uber’s Referral Program Isn’t Right for You
Why One Size Does Not Necessarily Fit All Referral Programs. Check out Extole’s webinar to learn about the entire referral…
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Referrals to Revenue: Advance Auto Parts Creates New Customer Acquisition Channel
Create a new customer acquisition channel with referrals. A personal referral is powerful because customers who are referred feel a…
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Advocate Marketing & the 5 Types of Referral
Build the perfect referral program for your brand. As a marketer, you’ve probably exhausted your search for the next acquisition…
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Do’s & Don’ts: How to Run Refer-a-Friend in 2016
Utilize Referral Software to Move the Needle in Retail. Check out Extole’s webinar to discover what common mistakes to avoid…
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Referral Do’s & Don’ts: The 2016 Hit List
The Do’s and Don’ts of Referral Programs. The battle to add and retain customers is never-ending for marketers. You can’t…
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Everything You Need to Win with Refer-a-Friend in 2016
Everything you Need to Know to Optimize the Referral Channel. For marketers, the battle for acquisition and retention is never-ending.…
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Give the Gift of Referrals this Season
Check out Extole’s webinar on how to get the most out of the holiday season with referrals…
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To Rule at Referrals, Focus on the Journey
The Referral Journey: The Key to Engaging, Acquiring, and Reactivating Customers. Marketers can’t afford to not pursue growth in every ROI-positive…
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Give the Gift of Referrals this Year
Get Better Customers Now. Referral marketing reaches new people, motivates them to refer your brand and creates higher value customers.…
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Build Referrals for the Holiday Season and Beyond
Evaluate the Success of your Referral Programs. Companies like Kipling-usa.com are delighting advocates and welcoming even more customers with referral…
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The Next Generation of Referrals: Everyone, Everywhere
Build the Next Generation of Refer-a-Friend. Learn how to build the next generation of refer-a-friend. Watch our webinar with eTail,…
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Omnichannel Referrals for the Modern Marketer
Omnichannel Referrals for the Modern Marketer. Learn how the new Referral API lets brands build unique sharing experiences throughout the…
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Build a Top Referral Marketing Program for 2015
Best Practices to Mastering Referral Marketing. Take a look inside Payoneer’s referral program and see how other smart marketers are…
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Step 1 for Driving Referral Revenue: Promote, Promote, Promote
Learn how Referral Marketing Creates Scalable Acquisition and Revenue. Watch Extole’s webinar with Internet Retailer, Nomad, and Aberdeen Group to…
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How to Use Referral Marketing to Maximize Customer Acquisition
Incentivize, Track, Manage, and Scale Referrals for Real Acquisition. Successful marketers are using referral marketing, alongside SEO and SEM, to…
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Empower the Voice of Your Customers with Referral Marketing
Empower your Customers with Referral Marketing. Watch Extole’s webinar with Retail TouchPoints to learn how to scale referrals, see where…
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Lightspeed Ahead: Acquire Customers Using Tag Management & Referral Marketing
Tag Management + Referral Marketing = Secret to Customer Acquisition. Tealium and Extole show you how brands are turning their…
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CLEAR Dispels the 5 Referral Marketing Myths
Five Common Misconceptions Around Referral Marketing Exposed. Watch this AMA webinar featuring Content Launch and CLEAR as they expose five…
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3 Referral Marketing Tips Every E-Retailer Needs to Know
Understand the True Power Behind Referral Programs. Watch our webinar, The 3 Referral Marketing Tips Every E-Retailer Needs to Know,…
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Altimeter: Delivering Measurable Results with the Next Phase of Social Marketing
The Emerging Phase of Social Performance. Jeremiah Owyang, Partner at Altimeter Group, and Brad Klaus, Extole Founder, discuss the evolution…
Watch >Press (20)
The Word On Us is Getting Out
Hawk Incentives and Extole Combine Rebates and Referral Marketing
Consumers can now refer a friend from the rebate experience, creating new marketing opportunities for companies and earning potential for shoppers
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Extole Experiences Massive Growth for Advocate Marketing Platform
Extole released data highlighting growth in solution adoption as more retailers and financial services companies use Extole to turn every customer into an advocate.
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Is Good Karma The Newest Customer Reward?
Some referrers are being rewarded with an incentive they can’t take to the bank: good karma.
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Referral Marketing Makeover for 2016
Time Warner Cable discusses traditional referral programs and social media work together to increase customer engagement.
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MarTech Conference: Google dominates
Google products are the most popular choices among about 150 “unicorn” startups
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Three Psychological Principles Behind Customer Referrals
The most successful referral programs actually design for consumer psychology in a way that truly unleashes the power of referral.
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Extole’s Jen Gray Reveals ABM Journeys At C2C16
During a panel at the 2016 Content2Conversion and Demand Gen Summit conference, moderated by Chris Golec, CEO of Demandbase, Atmel’s Sander Arts and Extole’s Jen Gray discussed their journeys with ABM.
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42 Essential User Onboarding Tools to Drive Your App’s Growth
First impressions are everything, and it’s especially true when it comes to user onboarding. That’s why it’s so crucial to obsessively perfect your onboarding flow
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Marketing Moves to Sharing, Extole aims to help capitalize on referrals
The company believes that by ensuring both sides of customer advocacy-derived transactions are rewarded, it is the customers who will see the benefits, rather than the advertisers.
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Get Millennials Excited About Your Brand
As a whole millennials represent $200 billion in spending power.
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The 3 Most Important Social Commerce Functions Explained
Ecommerce merchants are engaged a constant battle for the attention of fickle consumers. It is now generally accepted that Americans spend about 25 percent of their online time, across devices, on social channels.
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4 Key Funnel Metrics from 400 Referral Programs
The very rare outlier companies like PayPal and Dropbox have hogged the headlines by driving insane, viral growth with their customer referral programs. If you’re benchmarking your referral program against theirs to gauge how you’re doing, it’s easy to get discouraged.
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The Finalists for the First Advocacy & Customer Experience Award
Extole announces the three finalists for the first annual Advocacy and Customer Experience Award, to Honor the best referral marketing program of the year.
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Extole Launches Partner Program with Industry-Leading Marketing Technology Providers
Extole announced the launch of its official partner program with ten industry-leading marketing technology providers: Adobe, Branch Metrics, Bounce Exchange, Demandware, Ensighten, Marketo, Optimizely, Tealium, Vibes and Yozio.
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Total Retail: Referral Program Drives Customer Acquisition, Sales for Hanna Andersson
Total Retail discusses why Hanna Andersson’s Extole-powered referral program has been able to drive such strong customer acquisition and revenue.
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Loyalty360: Do Referred Customers Lead to Brand Loyalty?
Referred customers are better customers — they’re worth more, they’re more loyal, and they refer more new customers. Chris Duskin talks to Loyalty360 about how referred customers lead to brand loyalty.
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Allvoices: Spending on social media marketing forecast to rise almost 80 percent by 2019
John Egan notes rising spending in social media marketing. Using data from Gigaom and Extole’s “Workhorses and dark horses: digital tactics for customer acquisition” report, he examines whether that’s a good thing.
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VentureBeat: Referral platform Extole scores $14 million to help more friends help more friends
Today referral marketer Extole announced it has landed $14 million in a Series C round led by Scale Venture Partners.
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MarketingProfs: “Retail Marketers’ Top Digital Channels”
Extole’s new survey of retail digital marketers reveals that email, referral marketing, and SEO are the most effective acquisition channels. Spending is up on email, social, and mobile, while display, content, and paid search have see significant spending declines. Ayaz Nanji discusses the survey’s surprises about channel effectiveness, budgets, and more.
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Fortune: “The power of social selling”
In Fortune magazine, Jennifer Alsever writes about how companies like Nomad are turning customers into advocates on social media using referral marketing.
Read >E-papers (12)
What you need to know about Refer-a-friend campaigns
Elevate Advocate Marketing with Referral
Increase Advocate Engagement The success of a referral program depends on the willingness of your advocates to share. There should…
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Internet Retailer Report: Getting Personal
Retailers’ digital marketing spending keeps rising. Retailers’ digital marketing budgets are soaring. Get your advocates talking with referrals. Internet Retailer’s…
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2016 eCommerce Technology Preview
Successful Digital and Omnichannel Strategies Moving into 2017. Finding the most effective strategies for eCommerce success can be challenging. Trends…
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3 Crucial Tips to Win Refer-A-Friend in 2016
Continuing the Conversation on Referral Marketing. Referral marketing is the most important acquisition channel of the next decade, letting marketers…
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eTail MidMarket eCommerce Outlook
How Brands Achieve Marketing Success in 2016. Retail brands are constantly refining their commercial capabilities and marketing capabilities. 2016 has…
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2015 eCommerce Technology Preview
Retail Referral Insights. Retail TouchPoints introduces the 2015 debut of their eCommerce Technology Preview, featuring insights from 13 of the…
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Encyclopedia of Referral Marketing
Referrals from A-to-Z. Master refer-a-friend programs with the definitive source for concepts, terms, acronyms, and use cases. The Extole Encyclopedia…
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Report: Retailers Who Care About Loyalty Choose Referral Marketing
Loyalty + Referrals = A Positive Connection Extole’s survey of over 300 retail marketers uncovered a hidden connection: retailers who…
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Retail Survey: How Referrals and Other Top Channels Drive Retail Revenue
A survey of referrals and other top retail channels. Retailers’ digital marketing budgets are increasing. What are they spending them…
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Gigaom Research Report – Workhorses and Dark Horses: Digital Tactics for Customer Acquisition
Digital Tactics for Customer Acquisition. Gigaom Research surveyed 300 U.S. digital marketers to learn what tactics they use for brand…
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Fact vs. Fiction: 5 Referral Marketing Myths
5 common referral myths. Referrals are the acquisition marketing channel for the next decade. They attract new customers to brands…
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How Challenger Brands Use Referral Marketing to Fuel Their Growth
Changing the Rules of the Game. The world is full of small players who are challenging their industries with new,…
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Why We Share: How to Tap into the Consumer Psyche
The 5 Core Motivations for Sharing. While the act of sharing is not new, the rise of social media has…
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