This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
How to Use Customer Feedback to Improve Your Referral Program
An ineffective referral program means your customer acquisition efforts take a hit. To pinpoint the reasons why your program isn’t performing, start by asking your customers — instead of assuming you know the answer.
How to Optimize a Customer Referral Program for Social Media: 5 Best Practices
Customer referral programs and social media go together like mac ‘n’ cheese but success isn’t guaranteed. These best practices help ensure that your customer referral program is optimized for social media.
3 Little-Known Truths About Word-of-Mouth Promotion
The power of Word-of-Mouth promotion is no stranger to the world of marketing.
3 Referral Program Ideas That Get Your Customers to Brag About You
From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.
Onboarding for Referred Users: How to Bridge the Gap
To make sure referred customers use the incentive you’ve offered and experience the value your product offers, there needs to be a well-structured onboarding process. This ensures referred customers eventually become advocates.
How to Promote Your Customer Referral Program [4-Part Checklist]
When you launch a referral marketing program, you’re encouraging your customers to match you and/or your product with their friends. For many people, matchmaking is natural.
Genghis and the Modern Merchant
This year, 8 centuries from the desolation of the marauding hordes, make the 10% commitment – set a goal that 10% of your new customer acquisition will be from rewarded referrals from your existing customers.
Refer-a-Friend Marketing Emails to Boost eCommerce Revenue
Former Proctor & Gamble Tremor CEO, Steve Knox, explained advocacy like this: Victory in marketing does not happen when you sell…