How to get the best results from an A/B test and how to choose the right metrics for testing.
Brands that understand the underlying dynamics of WOM are creating armies of advocates and mountains of revenue in the process.
Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.
This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
An ineffective referral program means your customer acquisition efforts take a hit. To pinpoint the reasons why your program isn’t performing, start by asking your customers — instead of assuming you know the answer.
Customer referral programs and social media go together like mac ‘n’ cheese but success isn’t guaranteed. These best practices help ensure that your customer referral program is optimized for social media.
The power of Word-of-Mouth promotion is no stranger to the world of marketing.
From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.
To make sure referred customers use the incentive you’ve offered and experience the value your product offers, there needs to be a well-structured onboarding process. This ensures referred customers eventually become advocates.