Warby Parker went public in 2021, nearly doubling its valuation to $6.8 billion by the close of its first trading…
How to Market Online Courses in 2022 and Beyond
We are in the midst of an educational renaissance made possible by rapid changes in technology and society. For nearly…
4 Subscription Box Companies That Really Nail Their Brand Ambassador Programs
Your brand ambassadors love you — and it’s not just because you paid them to talk about you. They actually…
How Birdies Shoes Used Social Media to Fuel Its 200% Growth
Countless people increased their social media time during COVID-19. San Francisco-based shoe brand Birdies used this increase to its advantage,…
How Tinder’s Marketing Strategy Led to 3 Billion Swipes in One Day
Dating has taken a major hit since Covid-19 forced people indoors and physically apart. Over half of 18- to 39-year-olds…
How Bang Energy Drink Influencers Tap into Gen Z to Generate $300 Million in Sales
In 2020, Bang Energy was the fastest-growing energy drink on the market, nearly edging out staples like Red Bull and…
What is Brand Advocacy? [+ 5 Strategies to Gain Fierce Brand Advocates]
Brand advocates are an integral part of any brand today. They recommend your products by word-of-mouth to their friends, family,…
4 Clever Brand Ambassador Programs that Went Beyond SponCon
Sponsored content—or SponCon—was the modern-day marketer’s genius alternative to traditional ads. SponCon mimics native content to look organic so that…
4 Features of Effective Referral Marketing Software (Outside of Growing Sales)
Word of mouth marketing through referral programs is one of the most cost-effective ways to gain new customers and drive…