This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
An ineffective referral program means your customer acquisition efforts take a hit. To pinpoint the reasons why your program isn’t performing, start by asking your customers — instead of assuming you know the answer.
Customer referral programs and social media go together like mac ‘n’ cheese but success isn’t guaranteed. These best practices help ensure that your customer referral program is optimized for social media.
The power of Word-of-Mouth promotion is no stranger to the world of marketing.
From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.
To make sure referred customers use the incentive you’ve offered and experience the value your product offers, there needs to be a well-structured onboarding process. This ensures referred customers eventually become advocates.
When you launch a referral marketing program, you’re encouraging your customers to match you and/or your product with their friends. For many people, matchmaking is natural.
This year, 8 centuries from the desolation of the marauding hordes, make the 10% commitment – set a goal that 10% of your new customer acquisition will be from rewarded referrals from your existing customers.
Former Proctor & Gamble Tremor CEO, Steve Knox, explained advocacy like this: Victory in marketing does not happen when you sell…