Brooklinen’s tagline as “the Internet’s favorite sheets” rings more true than you might think. In just five years, the Brooklyn-based…
How ‘Blitzkrieg’ Marketing Turned HelloFresh Into The US’s Leading D2C Mealkit Company
D2C marketers can still learn a lot from HelloFresh’s rise to glory: the importance of tracking and analytics and the power of influencers both big and small.
14 A/B Marketing Tests to Optimize The Referral Funnel
How to get the best results from an A/B test and how to choose the right metrics for testing.
WOM Marketing: A Guide to Harnessing Word of Mouth
Brands that understand the underlying dynamics of WOM are creating armies of advocates and mountains of revenue in the process.
14 Email Referral Program Teardowns for 2020
Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.
10 Powerful Places to Put Referral Links Throughout the Customer Journey
This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
How to Use Customer Feedback to Improve Your Referral Program
An ineffective referral program means your customer acquisition efforts take a hit. To pinpoint the reasons why your program isn’t performing, start by asking your customers — instead of assuming you know the answer.
How to Optimize a Customer Referral Program for Social Media: 5 Best Practices
Customer referral programs and social media go together like mac ‘n’ cheese but success isn’t guaranteed. These best practices help ensure that your customer referral program is optimized for social media.
3 Little-Known Truths About Word-of-Mouth Promotion
The power of Word-of-Mouth promotion is no stranger to the world of marketing.