This year, 8 centuries from the desolation of the marauding hordes, make the 10% commitment – set a goal that 10% of your new customer acquisition will be from rewarded referrals from your existing customers.
Refer-a-Friend Marketing Emails to Boost eCommerce Revenue
Former Proctor & Gamble Tremor CEO, Steve Knox, explained advocacy like this: Victory in marketing does not happen when you sell…
How Refer-a-Friend is Bringing Personalization to the $2 Trillion CPG Industry
The consumer packaged goods industry, once dominated by established giants, has been transformed by small and nimble entrants like Harry’s…
The Shifting Winds in Retail
Look at some examples of brands that have been able to transition from boxy storefronts to modernized, digital models, and what steps they took to get there.
Extole Collaborates with Hawk Incentives to Combine Rebates and Referral Marketing
Hawk Incentives’ rebate clients that also work with Extole are now able to include a refer-a-friend link in the online rebate submission process.
Essential Referral Emails: Part 4 – The Friend Reminder Email
As you’ve been reading this series, you’ve perhaps picked up on a theme that we’ll explore here and in our…
Past and Future of Friends & Family Campaigns
After deregulation in the 1980’s, the telecommunications sector in the US became highly competitive. At that time MCI, one of…
How Referrals Boost the Power of Ratings and Reviews
Leverage the power that reviews and influencers can have when combined. Focus on funneling customers through these influencers’ reviews of…
Advocates Not Ads
Love or hate collaboration tool Basecamp, there’s no denying its popularity. And there’s no denying the smarts of the guys…