How Warby Parker’s Marketing Strategy Fueled Its $6.8 Billion Valuation
Warby Parker went public in 2021, nearly doubling its valuation to $6.8 billion by the close of its first trading day. Not too shabby for
October 5, 2025
Warby Parker went public in 2021, nearly doubling its valuation to $6.8 billion by the close of its first trading day. Not too shabby for
When a brand has a well-designed referral program but still struggles with low participation, the problem is often visibility. Let’s say you’ve offered a compelling
Peloton’s connected fitness experience shot to success during the early days of the pandemic, then tripped, losing around 34% of its stock value by the
As you’ve been reading this series, you’ve perhaps picked up on a theme that we’ll explore here and in our next post: the best referral
In today’s volatile political and economic climate, financial institutions are under more pressure than ever to grow responsibly and retain their customers. As advertising costs
What’s the recipe for a successful meal kit company? Start with a shell of product marketing, add in a slew of influencers, and sprinkle in
Financial Institutions Are Prioritizing Growth and Efficiency in 2025–2026 Jack Henry’s 2025 Strategy Benchmark study results are in, and it’s clear that top priorities are
Is your customer acquisition strategy working as well as it could be? If you stop rewarding buyers at the first interaction, or even the first
Brand advocates are an integral part of any brand today. They recommend your products by word-of-mouth to their friends, family, and even strangers on social