
Peloton’s Social Media Strategy: How a Community-first Approach Led to Massive Growth
Peloton’s connected fitness experience shot to success during the early days of the pandemic, then tripped, losing around 34% of its stock value by the

Peloton’s connected fitness experience shot to success during the early days of the pandemic, then tripped, losing around 34% of its stock value by the

As you’ve been reading this series, you’ve perhaps picked up on a theme that we’ll explore here and in our next post: the best referral

In today’s volatile political and economic climate, financial institutions are under more pressure than ever to grow responsibly and retain their customers. As advertising costs

What’s the recipe for a successful meal kit company? Start with a shell of product marketing, add in a slew of influencers, and sprinkle in

Financial Institutions Are Prioritizing Growth and Efficiency in 2025–2026 Jack Henry’s 2025 Strategy Benchmark study results are in, and it’s clear that top priorities are

Is your customer acquisition strategy working as well as it could be? If you stop rewarding buyers at the first interaction, or even the first

Brand advocates are an integral part of any brand today. They recommend your products by word-of-mouth to their friends, family, and even strangers on social

The goal of every customer acquisition strategy is to attract your target audience and turn them into customers. But, acquiring customers at all costs will

Word of mouth marketing through referral programs is one of the most cost-effective ways to gain new customers and drive sales. However, many businesses struggle