Platform Features / Flow Builder

Design complete referral journeys with Flow Builder.

Create personalized customer journey flows that maximize engagement and revenue.

Advocate portion of a referral flow showing placement rules
Friend portion of a referral flow showing participation rules.
A referral reward offer with the title Give $20, Get $20

Drag and Drop Program Flows

Drive growth with referral programs triggered by customer behavior and data. Build targeted campaigns that resonate with friends and advocates.

Complete Journeys

Seamlessly connect creative – onsite, in app, email – within a single flow. Visually tie in business events, rules, rewards, emails, promotions, and experiences for even complex programs involving three people. 

Pre-Built Templates

Launch effective programs quickly with pre-built flow templates. Quick to set up, manage, and optimize campaigns with minimal technical effort.

Triggered Events & Creative

Leverage real-time events to build complex flows that include triggered events, rewards, and creative. Drag and drop builder makes programs delightful to manage.

A/B Testing and Burst Rewards

Continuously improve your flows and your results with A/B testing and dynamic rewards. Track key metrics and refine your flows for maximum impact.

Connected dashboards.

Gain immediate insight with real-time analytics based on the steps in your journey flows. Take the work (and guesswork) out of reporting and analysis. 

Graph charting a referral campaign

Extole unlocks the full potential of your Customer-led Growth programs. Find out how.