How to get the best results from an A/B test and how to choose the right metrics for testing.
12 Brands That Will Make You Re-Evaluate Your Ecommerce Referral Program in 2020
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
How to Optimize a Customer Referral Program for Social Media: 5 Best Practices
Customer referral programs and social media go together like mac ‘n’ cheese but success isn’t guaranteed. These best practices help ensure that your customer referral program is optimized for social media.
The Shifting Winds in Retail
Look at some examples of brands that have been able to transition from boxy storefronts to modernized, digital models, and what steps they took to get there.
Gen-Z: Dominating the Future of the E-Learning Market
The e-learning market, which includes everything from specialized skill training to guitar tutorials, will reach a staggering global value of…
How to Nail Referrals on Facebook
Now more than ever, your brand’s presence on Facebook is a crucial determinator of how you acquire new customers, amplify…
Advocate Marketing Ideas: Using Chat Apps and SMS to Drive Referrals
Just when you thought you figured out social media, everything changed again. Consumers—especially millennials—are showing a clear preference for private…
8 Savvy Ways to Use Your Referral Marketing Data
Data is the key to refining any marketing channel. Referral is no different. Stats for which advocates refer the most,…
14 A/B Tests to Optimize the Referral Funnel
By breaking refer-a-friend down into core numbers, you can learn quickly, iterate often, and keep the program constantly improving. Here are the best A/B tests to optimize the referral journey.