The travel industry was hit extremely hard by COVID. International tourist travel dropped 65% in the first half of 2020alone.…
How Noom’s Influencer Program Helped Them Achieve Massive Growth
Noom is a weight loss app taking a bold stand against legacy apps like WW International (formerly Weight Watchers International).…
36 Social Marketing Examples That Really Paid Off (REFRESH)
With $89 billion in ad revenue on the line, social marketing is serious business. Companies consider social awareness earnestly, and their customers do,…
9 Bank Referral Programs That Drive Conversions and Increase Loyalty
Referral programs are powerful; after all, 71% of Americans say that they are more inclined to buy something recommended by someone…
COVID-19 Changed Online Consumer Habits. Here’s How to Keep Your New Customers.
In order to keep future consumers engaged, you need to maintain brand flexibility and change initiatives when new online consumer habits arise.
How Brooklinen used Direct to Consumer Marketing to Build a Bedding Empire
Brooklinen’s tagline as “the Internet’s favorite sheets” rings more true than you might think. In just five years, the Brooklyn-based…
How ‘Blitzkrieg’ Marketing Turned HelloFresh Into The US’s Leading D2C Mealkit Company
D2C marketers can still learn a lot from HelloFresh’s rise to glory: the importance of tracking and analytics and the power of influencers both big and small.
14 A/B Marketing Tests to Optimize The Referral Funnel
How to get the best results from an A/B test and how to choose the right metrics for testing.
12 Brands That Will Make You Re-Evaluate Your Ecommerce Referral Program in 2020
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.