Just when you thought you figured out social media, everything changed again. Consumers—especially millennials—are showing a clear preference for private…
Data is the key to refining any marketing channel. Referral is no different. Stats for which advocates refer the most,…
By breaking refer-a-friend down into core numbers, you can learn quickly, iterate often, and keep the program constantly improving. Here are the best A/B tests to optimize the referral journey.
Referral marketing has placed the reigns of word of mouth solely in the hands of the marketer, providing a clear path to driving revenue.
With your marketing site, you have to build trust and relevance with your users, and hit them hard with your product’s core value proposition.
Getting your brand in front of your customers is hugely important—it’s a scientifically proven phenomenon.
Extole takes CIO.com’s feature on 2015 learnings in retail to break down the current technology landscape and where referral marketing fits in as marketers prepare for 2016.
Julep shows the American Marketing Association (AMA) and retailers how to integrate referrals everywhere this holiday season.
Using a tag management system to deploy Extole referral marketing tags speeds up and simplifies turning your owned media into new customers.