The global fintech market is booming and expected to reach $324 billion by 2026. This gives fintech marketers more opportunities…
4 Clever Brand Ambassador Programs that Went Beyond SponCon
Sponsored content—or SponCon—was the modern-day marketer’s genius alternative to traditional ads. SponCon mimics native content to look organic so that…
Boost 2021 Holiday Shopping Sales With These 5 Retail Trends
Much like this year’s back-to-school shopping season, 2021 holiday shopping will take on extra importance for eager consumers looking to…
5 Marketing Lessons From the PayPal Referral Program That Netted 100M Users
While the average year-on-year growth rate for companies is between 15 to 45 percent, the PayPal referral program helped the…
Back to School Marketing 2021: A+ Tips for D2C Retailers
With many schools fully or partially reopening after COVID-19 lockdowns, back-to-school shopping has taken on new significance for students, parents,…
10 Real Referral Images and Programs We Love (And What You Can Learn From Them)
Uber, Robinhood, Airbnb, and PayPal are drastically different companies but have one thing in common—they grew exponentially because of their…
4 FinTech Marketing Strategies: Wise’s Journey to Industry Disruption
Industry disruption is difficult to imagine and even more difficult to achieve, especially in a traditional space like the financial…
Robinhood’s Marketing: The Referral Marketing Program That Turned Customers into Evangelists
Referral marketing is one of the fintech industry’s most powerful user acquisition tactic. Most banks and fintech companies have started using it to…
6 Innovative Drop-a-Hint Program Ideas to Boost Sales and Acquire New Customers
The most effective advertising comes from word-of-mouth marketing, according to a Nielsen report. A referral sale, which takes advantage of word-of-mouth marketing, is the…