Everyone likes getting gifts, but sometimes giving them can be just as rewarding. That’s what nominate-a-friend programs do: put your…
How Naked Wines Became a Wine Direct Sales King
2020 was an excellent year for drinking at home. With restaurants and bars shut down, wine direct sales shot up…
4 Challenges Behind Marketing Financial Services (and How to Defeat Them)
Use proven psychological tactics to earn consumers’ confidence and turn them into ambassadors for your brand.
Rethinking Acquisition and Loyalty After COVID
During COVID-19, we are seeing a range of business outcomes. Some businesses like food delivery are seeing spikes of up…
How Brooklinen used Direct to Consumer Marketing to Build a Bedding Empire
Brooklinen’s tagline as “the Internet’s favorite sheets” rings more true than you might think. In just five years, the Brooklyn-based…
Calibrating Referral Programs During the Covid-19 Crisis
We are all trying to understand the impact of the Covid-19 crisis on our businesses and on the consumers who…
10 Powerful Places to Put Referral Links Throughout the Customer Journey
This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
How to Turn Your Product Reviewers into Advocates and Increase Revenue
Product reviewers offer a huge opportunity to boost customer acquisitions and revenue. Create a strategy to convert reviewers to advocates by identifying the best reviewers, talking to them, and incentivizing them to buy and share more.
How to Use Customers’ Personal Networks to Bolster Referral Marketing Strategies
People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.