This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
Product reviewers offer a huge opportunity to boost customer acquisitions and revenue. Create a strategy to convert reviewers to advocates by identifying the best reviewers, talking to them, and incentivizing them to buy and share more.
People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.
From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.