With many schools fully or partially reopening after COVID-19 lockdowns, back-to-school shopping has taken on new significance for students, parents, and teachers who are eager
Industry disruption is difficult to imagine and even more difficult to achieve, especially in a traditional space like the financial industry. While many financial technology
Everyone likes getting gifts, but sometimes giving them can be just as rewarding. That’s what nominate-a-friend programs do: put your customers in the position to
2020 was an excellent year for drinking at home. With restaurants and bars shut down, wine direct sales shot up by $222 million last year.
During COVID-19, we are seeing a range of business outcomes. Some businesses like food delivery are seeing spikes of up to 400% revenue growth. Some
We are all trying to understand the impact of the Covid-19 crisis on our businesses and on the consumers who power them. You’ve likely been
This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.
From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.
