4 Ways to Turn Occasional Customers into Loyal Followers
Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer with some physical locations”? It
Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer with some physical locations”? It
Data is the key to refining any marketing channel. Referral is no different. Stats for which advocates refer the most, how long it takes them
In this age of constant connectedness, we’ve all seen people buried in their phones texting or composing that next Tweet. It almost seems like people
Aeromexico values its frequent-flier rewards program at $1 billion. That means its loyalty program has more cash than many actual financial institutions. But all that
Retailers need referral marketing now more than ever if they want to compete in e-commerce. The reason is that one company is completely dominating the
If you’re a marketing leader in, say, a retail business, you might think that a customer loyalty program is the best way to build up
Referral is the most personal kind of marketing because it taps into the word of mouth recommendations people make to each other every day. Here are three ways companies have used referral to advance their unique brands.
Customer loyalty programs began in the late 1700s, when American retailers started giving repeat customers copper coins they could exchange for a small bonus product at their next purchase. That’s loyalty in a nutshell.
Julep shows the American Marketing Association (AMA) and retailers how to integrate referrals everywhere this holiday season.