Rethinking Acquisition and Loyalty After COVID
During COVID-19, we are seeing a range of business outcomes. Some businesses like food delivery are seeing spikes of up to 400% revenue growth. Some
October 13, 2020
During COVID-19, we are seeing a range of business outcomes. Some businesses like food delivery are seeing spikes of up to 400% revenue growth. Some
We are all trying to understand the impact of the Covid-19 crisis on our businesses and on the consumers who power them. You’ve likely been
This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.
From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.
You set up a referral program because you know that it builds up a customer base and grows customer loyalty. You wanted to make authenticity a vital
Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer with some physical locations”? It
Data is the key to refining any marketing channel. Referral is no different. Stats for which advocates refer the most, how long it takes them
In this age of constant connectedness, we’ve all seen people buried in their phones texting or composing that next Tweet. It almost seems like people