The power of Word-of-Mouth promotion is no stranger to the world of marketing.
Existing Customers Just May Solve Your Influencer Marketing Challenges
Take a closer look at how to design referral emails that get readers to click and take action.
The Best Referral Emails Are Ones People Want to Engage With
Take a closer look at how to design referral emails that get readers to click and take action.
How Refer-a-Friend is Bringing Personalization to the $2 Trillion CPG Industry
The consumer packaged goods industry, once dominated by established giants, has been transformed by small and nimble entrants like Harry’s…
Gen-Z: Dominating the Future of the E-Learning Market
The e-learning market, which includes everything from specialized skill training to guitar tutorials, will reach a staggering global value of…
A Customer-Centric Approach to Fraud
We spend a lot of time working on how to block the bad guys. You know who I am talking…
Man Plus Machine: Better Recommendations with Referral
There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a…
Why a Loyalty Program With Billions in Cash Isn’t As Cool As it Sounds
Aeromexico values its frequent-flier rewards program at $1 billion. That means its loyalty program has more cash than many actual…
12 Surefire Ways to Hyper-Personalize Referral
Every football fan remembers the over-the-top onslaught of commercials from DraftKings and FanDuel during the 2015 NFL season. With every…