Use proven psychological tactics to earn consumers’ confidence and turn them into ambassadors for your brand.
In order to keep future consumers engaged, you need to maintain brand flexibility and change initiatives when new online consumer habits arise.
Brooklinen’s tagline as “the Internet’s favorite sheets” rings more true than you might think. In just five years, the Brooklyn-based…
If you want to build lasting relationships with consumers, you need to find new and inventive ways to entice them. Using different behavioral economics principles can help you do that.
Brands that understand the underlying dynamics of WOM are creating armies of advocates and mountains of revenue in the process.
Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.
We are all trying to understand the impact of the Covid-19 crisis on our businesses and on the consumers who…
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
The power of Word-of-Mouth promotion is no stranger to the world of marketing.