We are all trying to understand the impact of the Covid-19 crisis on our businesses and on the consumers who…
12 Brands That Will Make You Re-Evaluate Your Ecommerce Referral Program in 2020
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
3 Little-Known Truths About Word-of-Mouth Promotion
The power of Word-of-Mouth promotion is no stranger to the world of marketing.
Existing Customers Just May Solve Your Influencer Marketing Challenges
Take a closer look at how to design referral emails that get readers to click and take action.
The Best Referral Emails Are Ones People Want to Engage With
Take a closer look at how to design referral emails that get readers to click and take action.
How Refer-a-Friend is Bringing Personalization to the $2 Trillion CPG Industry
The consumer packaged goods industry, once dominated by established giants, has been transformed by small and nimble entrants like Harry’s…
Gen-Z: Dominating the Future of the E-Learning Market
The e-learning market, which includes everything from specialized skill training to guitar tutorials, will reach a staggering global value of…
A Customer-Centric Approach to Fraud
We spend a lot of time working on how to block the bad guys. You know who I am talking…
Man Plus Machine: Better Recommendations with Referral
There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a…