Use proven psychological tactics to earn consumers’ confidence and turn them into ambassadors for your brand.
COVID-19 Changed Online Consumer Habits. Here’s How to Keep Your New Customers.
In order to keep future consumers engaged, you need to maintain brand flexibility and change initiatives when new online consumer habits arise.
How Brooklinen used Direct to Consumer Marketing to Build a Bedding Empire
Brooklinen’s tagline as “the Internet’s favorite sheets” rings more true than you might think. In just five years, the Brooklyn-based…
5 Behavioral Economics Principles Every D2C Marketer Should Know
If you want to build lasting relationships with consumers, you need to find new and inventive ways to entice them. Using different behavioral economics principles can help you do that.
WOM Marketing: A Guide to Harnessing Word of Mouth
Brands that understand the underlying dynamics of WOM are creating armies of advocates and mountains of revenue in the process.
14 Email Referral Program Teardowns for 2020
Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.
Calibrating Referral Programs During the Covid-19 Crisis
We are all trying to understand the impact of the Covid-19 crisis on our businesses and on the consumers who…
12 Brands That Will Make You Re-Evaluate Your Ecommerce Referral Program in 2020
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
3 Little-Known Truths About Word-of-Mouth Promotion
The power of Word-of-Mouth promotion is no stranger to the world of marketing.