Shoppers who add products to their carts but don’t purchase is one of the biggest challenges for most eCommerce businesses. Roughly 70% of shoppers will abandon their carts at checkout and that’s not a number that is decreasing. Here are ways to solve this issue:
Automated Emails
Send automated, fully-branded emails through Extole’s platform not only to drive a purchase but also to thank the individual for something positive they’ve done for your brand.
Analytics
Leverage Extole’s analytics and reports to see who’s opening, clicking through, and ultimately taking the action you’re pushing for in your emails.
Engagement-Based Segmenting
Take the data you have from Extole’s reporting and analytics to drive other programs. Segment and target the audience you have based on their engagement with you so their experience feels unique and personalized.
With the increasing amount of carts being abandoned, having abandoned cart emails is pivotal for a business. Make your customers feel special with unique email experiences and targeting to drive growth and brand advocacy. Connect with an Extole email expert today to discuss your strategies.
