Referrals are considered an important part of any healthy sales pipeline. The best referral programs are more likely to convert more sales, and provide longer term value from numerous purchases.
Extole’s platform allows customers to tell friends and family about your products while also getting rewarded themselves. Word of mouth, the biggest driver of revenue growth, can be the hardest to measure as well.
Extole can help you measure referral data those such as:
- Advocate conversion rate – Number of those people who share a referral and became an advocate
- Advocate click rate – Targets who click on a referral CTA and learn about the program
- Friend conversion rate – Customers who accept the referral and purchase a product
- Friend click rate – Referral opportunity shared and clicked on
Quickly test while focusing on even small variations to improve sales and referrals when breaking down core numbers. Download the Referral guide today and let Extole show you how.
