Every business has some sort of email marketing strategy. The real question is how can you improve your email acquisition. Are your email marketing campaigns acquiring new customers, or simply filling up inboxes?
Existing customers want to refer your products to friends and family. Email makes that option easy, and a great way for advocates to communicate. Generate more qualified leads and sales through email acquisition with:
- Emails that are sent directly from advocates to friends
- Default email copy for quick sharing
- Emails to remind advocates of their rewards
- Sparking a purchase or raising awareness with an audience not necessarily searching for you
Email acquisition is still the most dependable avenue to receive referral business and build loyalty.