Great referral programs are important to a healthy sales pipeline. If done appropriately, great referral programs not only convert more sales, but also provide long term value from the multiple purchases existing customers make.
With Extole, customers get rewarded for telling family and friends about your products and services. Word of mouth, the biggest driver of revenue growth, can sometimes be the hardest to measure.
Extole can help you measure those metrics such as:
- Advocate click rate – The percentage of targets who click on the referral CTA
- Friend click rate – Percentage of people who click on the referral opportunity shared
- Advocate conversion rate – The percentage of people who share a referral and become an advocate
- Friend conversion rate – Percentage of people who accept the referral and purchase
Let Extole show you how to create great referral programs.