Submit Order! Yes! A customer just pulled the trigger, made a purchase, and….is moving on. Gone are the days when buying online was novel and exciting. Still, one thing remains true: you’ve got a fair amount of your customer’s attention from the time a customer submits her order until she receives her delivery.
What can you accomplish with your post-purchase emails besides providing timely and accurate order status? You can introduce her to the brand – other categories you sell, products related to her current order, maybe your loyalty program or mobile app. Extole helps you break out of the routine with customer engagement programs that bring people closer to your brand, encourage sharing, and drive additional purchases. And, we make it easy to promote them with branded post-purchase emails that drive action!
Proven Track Record
Extole’s history in building, measuring, and optimizing refer-a-friend programs for leading retail and financial services brands gives us the confidence and data to say that post-purchase calls-to-action encouraging your customers to refer (even before delivery has been received) drive sharing and therefore brand awareness and, more importantly, new customer acquisition.
The brands that receive the highest percentage of new customers from their referral marketing program send a series of post-purchase emails to encourage their customers to share and earn rewards.
Multiple Ways to Engage
Let your customers know about more ways they engage with your brand. If you’re running a gifting program like Extoles drop-a-hint program, share how it works. If you are rewarding for reviews using Extole or some other solution, let your customers know (even before asking for a review, which they know is coming!).
To learn more about the emails that power referral programs, our best practices for customer engagement, and how to take full advantage of post-purchase emails, download our guide or contact us today for a demo!