Garnering awareness for your brand via social media is essential to creating a popular product. There are four important elements to consider when launching a social media campaign, to ensure the success of your business and acquire a loyal follower base:
Do your research, create a comprehensive plan: different social media platforms require separate strategies. Your target audience may spend more time on Instagram than they do on Facebook; how do you entice prospective customers to engage with you?
State your goals: are you looking to increase your brand awareness by upping your followers? Do you want to increase conversion rates, and turn more prospects into paying customers? Define your goals, and reach them.
Utilize cross-channel promotion: one campaign, multiple channels. Don’t limit your campaign efforts exclusively to one channel; outreach to all of your audiences across your social media platforms.
Analyze: measure the performance of your campaign with analytics, this will help you determine what went well, what didn’t go well, and what can be done better.
Whatever your social media campaign goals are, Extole is here to help you turn your customers into your biggest brand MVPs.