Referral isn’t just for B2C. B2B companies can hugely benefit from referral marketing. Tailor-fit your campaigns to your needs with these 30 referral best practices!
B2B referral marketing is a great driver of growth for companies. Research reveals more than 80% of B2B leaders agree that referrals give them more high-quality leads.
But unlike the regular, more common form of referrals, B2B referral marketing follows a different journey. Different audiences, multilayered processes, and longer-term deals often make these programs more complex and take longer to generate results.
Nevertheless, optimizing your referral marketing program is essential to maximizing its effectiveness. By following B2B referral best practices, you can ensure that your referral marketing campaigns successfully drive growth for your company.
With this B2B Referral Marketing guide, learn these 30 referral best practices to ensure your program and campaigns are ready to help you realize the potential of your business and drive further growth.
These referral best practices include:
- Making it easy for customers to refer you
- Leveraging personalization
- Mapping out your referral journey
- Strategic placement of QR codes
- Setting security standards to prevent fraud
- And more…
The key to making the best out of your B2B referral marketing is to be straightforward.
Utilize personalized and engaging elements and target high-quality referrals with rich rewards. Ensure transparency and security in your data gathering, and use those to gain actionable insights to iterate upon and improve your referral program.
Learn all these and more by reading the guide today!
