Three Types of Share Messages that Acquire Customers
What gives refer-a-friend programs their acquisition power? Personal, compelling share messages that come from people we know.
What gives refer-a-friend programs their acquisition power? Personal, compelling share messages that come from people we know.
Today’s marketer needs a referral strategy that scales revenue and customer acquisition through the media and customers they already own. This webinar shows them how to create one.
Lifetime value (LTV, CLTV / customer lifetime value) is a common measure of a customer’s worth. But it leaves out important revenue — second-order revenue that referrals generate.
20% of your advocates drive 80% of your referrals. Keep those high performers engaged and referring with targeted campaigns that offer special rewards just for them.
Customers you acquire through referral marketing are 5x more likely to share referrals themselves. Here’s how to take advantage of that fact to boost your referral program.
In referral marketing your top everyday advocates have the biggest impact on revenue. Here’s how to easily identify and some ideas for targeted campaigns that drive results.
MarketingProfs writes about our survey. Then we write about MarketingProfs. It’s the circle of life.
Amazon has launched a referral campaign for Prime — speculation is it’s to fend off Google Shopping Express. Of course, Google just launched Inbox and is using referrals for that, too.
Referral marketing is on the tip of a lot of marketers’ tongues right now. At least, that’s according to Brenda Stoltz, writing for Ariad Partners