14 Email Referral Program Teardowns for 2020
Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.
May 12, 2020
Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
If content is king, then video is its hype man. Video takes what makes content successful-targeting and relevance-condenses it into a bite-sized format, and gets audiences more excited and primed for action.
The power of Word-of-Mouth promotion is no stranger to the world of marketing.
From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.
The majority of your customer advocates want to share your referral program but only a fraction of them do. The goals you set for the program and how you align your program with these goals determine how many referred customers see your program.
Marketers can use influencer marketing in conjunction with their referral program to increase the program’s reach and convert more referred friends to customers.
