From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.
When you launch a referral marketing program, you’re encouraging your customers to match you and/or your product with their friends. For many people, matchmaking is natural.
The majority of your customer advocates want to share your referral program but only a fraction of them do. The goals you set for the program and how you align your program with these goals determine how many referred customers see your program.
Marketers can use influencer marketing in conjunction with their referral program to increase the program’s reach and convert more referred friends to customers.
Social referral programs are end-to-end marketing programs that enable brands to reach out to highly-engaged, loyal customers and turn them into “social advocates.”
There are large companies that have chosen to spend less on digital advertising and instead turn their attention to other options like referral marketing and loyalty programs. It’s time to spend more time educating customers and showing them value.
Besides standard advertising there are other approaches companies can take to attract and retain customers. These strategies are easy to implement and address problems brought on by advertising.
Social media can either build up your brand or be its undoing. Companies recognize this and are taking social media much more seriously. We’ve curated a list of some of the best examples of social media marketing and we dig into why they all work so well.
Your marketing and sales efforts work together to boost the effectiveness of your referral program. The metrics you track your program with will tell you whether you’re meeting your marketing and sales goals and if you need to make adjustments.
