14 A/B Marketing Tests to Optimize The Referral Funnel
How to get the best results from an A/B test and how to choose the right metrics for testing.
June 10, 2020
How to get the best results from an A/B test and how to choose the right metrics for testing.
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By breaking refer-a-friend down into core numbers, you can learn quickly, iterate often, and keep the program constantly improving. Here are the best A/B tests to optimize the referral journey.
