Friends Still #1 for Nielsen
What’s in a name? Well, these days when someone you know recommends you try or buy something, chances are, you will. Why? Because the recommendation
October 11, 2013
What’s in a name? Well, these days when someone you know recommends you try or buy something, chances are, you will. Why? Because the recommendation
When someone does you a favor, what do you do? If you’re like most people, you do the person a favor back. This seemingly simple
What if your most powerful company spokesperson was devastatingly loud, but didn’t actually exist? What if your super fans were every fan? I went to
You might have heard that Apple released the latest iteration of its mobile operating system, iOS 7. With its clean lines, bold colors, and new
When you launch a referral marketing program, you’re encouraging your customers to match you and/or your product with their friends. For many people, matchmaking is
On April 30th at 10 am PST, Extole will be teaming up with Retail TouchPoints to bring retailers the 6 Referral Marketing Best Practices To
Today, consumers have unprecedented access to information and one another, which is why creating strategies that harness the power of word of mouth (WOM) are
In the last installment of the A-to-Z WOM (word of mouth) series, we took a look at how the proliferation of social media adoption has
Last week, Extole’s VP of Marketing, Angela Bandlow, and Director of Product Marketing, Wayne Chan, joined Internet Retailer’s Editor, Don Davis, for the “6 Referral
