There’s no denying 2020 completely shook up consumer habits — and forced DTC brands to change the way they market…
4 Tips To Boost Your Financial Services Marketing Strategy
Use proven psychological tactics to earn consumers’ confidence and turn them into ambassadors for your brand.
The Best Referral Emails Are Ones People Want to Engage With
Take a closer look at how to design referral emails that get readers to click and take action.
Referrals Cards: The Best Kept Secret for Great Word-of-Mouth
Consumer needs are constantly changing, but one thing remains clear: your customers make major purchasing decisions based on recommendations from…
How Brooklinen Used Direct-to-Consumer Marketing to Build a Bedding Empire
Brooklinen’s tagline as “the Internet’s favorite sheets” rings more true than most taglines. From 2014 to 2019, the Brooklyn-based bed…
Glossier marketing: How the beauty brand used word-of-mouth to shake up the industry
Glossier’s marketing is a digital-first word-of-mouth approach to skin care and beauty products. They’ve transformed into one of the most successful D2C beauty brands in the cosmetics industry today.
8 Ways to Test Your Customer Referral Program to Help Maintain Effectiveness
Once you launch a customer referral program, don’t let it run indefinitely without any changes. Just like you test ads…
Refer-a-Friend Marketing Emails to Boost eCommerce Revenue
As an e-commerce company, you want to reach as many people as possible and convert them into customers to generate…
4 Ways to Boost Loyalty Programs with Refer-a-Friend
Four ways to turn your loyalty program into an advocacy machine that refills the top of your funnel.