A Conversation with Forrester on the Impact of Customer-Led Growth

Matt Roche, our CEO, and guest speaker Mary Pilecki, ForresterVP and Principal Analyst, sat down to discuss all things customer-led growth. Watch this video to learn:

  • The impact Forrester has seen at brands with customer-obsessed growth strategies
  • Why big tech isn’t always the best marketing tactic to deploy
  • What you should measure to understand the long-term enterprise value of your customer base
  • The three journeys customers take with your brand: transactional journey, engagement journey, and advocacy journey
  • How incentives can steer transactions and emotional connections
  • Where to implement customer-led growth strategies in the customer journey
  • How to use customer-led growth marketing to test, learn, and grow

Ready to explore how Extole can support your customer acquisition programs? Request a demo today!

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