Industry disruption is difficult to imagine and even more difficult to achieve, especially in a traditional space like the financial…
Robinhood’s Marketing: The Referral Marketing Program That Turned Customers into Evangelists
Referral marketing is one of the fintech industry’s most powerful user acquisition tactic. Most banks and fintech companies have started using it to…
6 Innovative Drop-a-Hint Program Ideas to Boost Sales and Acquire New Customers
The most effective advertising comes from word-of-mouth marketing, according to a Nielsen report. A referral sale, which takes advantage of word-of-mouth marketing, is the…
36 Social Marketing Examples That Really Paid Off
With $89 billion in ad revenue on the line, social marketing is serious business. Companies consider social awareness earnestly, and their customers do,…
4 Direct Sales Clothing Companies Thriving Right Now
The retail apocalypse is here. COVID-19 instigated an industry-wide meltdown that has led stalwart fashion giants like J. Crew, Neiman…
9 Bank Referral Programs That Drive Conversions and Increase Loyalty
Referral programs are powerful; after all, 71% of Americans say that they are more inclined to buy something recommended by someone…
6 Examples of Nominate-A-Friend Programs That Connected with Customers
Everyone likes getting gifts, but sometimes giving them can be just as rewarding. That’s what nominate-a-friend programs do: put your…
How Naked Wines Became a Wine Direct Sales King
2020 was an excellent year for drinking at home. With restaurants and bars shut down, wine direct sales shot up…
How Airbnb’s Marketing Strategy Attracted Referrals with the Reciprocity Principle
The Airbnb story has become a well-documented piece of startup lore over the years. Many people already know about how…