Forrester Study on the Impact of Extole

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We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study on the cost savings and business benefits enabled by Extole.

Forrester’s Total Economic Impact (TEI) methodology is the basis for a rigorous framework of cost-benefit analysis that explicitly considers future technological and business flexibility, as well as associated risk. TEI reporting, as Forrester describes it, “develops business value justification analysis to help organizations understand the financial impact of a technology investment.”

So what’s the financial impact of investing in Extole? In our words: positive.

Forrester interviewed decision-makers from four different organizations, all of whom are conducting a variety of different referral programs using Extole. Here is what they found:

And for the textual learners in the room, Forrester discovered that:

  • Organizations that switched from their previous programs to Extole were able to more than double the number of customers that were referred to them.
  • The study also found out that these new batches of customers were of greater quality than the previous ones.
  • A composite organization based on the four organizations that used Extole realized a return on investment of 282%.

Thanks to Forrester for the deep analysis. We hope to do even better next time!

Download the full study here and start experiencing the Extole difference!

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