SAAS | Tax Preparation
TaxAct Targets Best Advocates Using A/B Testing
TaxAct provides affordable digital and downloadable tax management software. TaxAct's products enable all users, regardless of profession or tax bracket, to quickly, accurately, and cost-effectively file their taxes—and find ways to save money in all areas of their financial lives.
TaxAct wanted to keep their best advocates sharing and knew that some high-power advocates needed different rewards to encourage them to keep sharing their positive experience with TaxAct's solutions.
By using data from previous tax seasons and Extole's powerful technology, TaxAct had the perfect opportunity to measure the impact of different rewards and reward levels across the referral funnel.
TaxAct used Extole's platform to conduct A/B tests of advocate rewards. Those test results guided TaxAct toward a Super Advocate program to offering better rewards for the best TaxAct advocates.
DRIVE NEW CUSTOMERS THROUGH REFERRALS
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