SAAS | Tax Preparation
TaxAct Targets Best Advocates Using A/B Testing
TaxAct provides affordable digital and downloadable tax management software. TaxAct's products enable all users, regardless of profession or tax bracket, to quickly, accurately, and cost-effectively file their taxes—and find ways to save money in all areas of their financial lives.
CHALLENGE
TaxAct wanted to keep their best advocates sharing and knew that some high-power advocates needed different rewards to encourage them to keep sharing their positive experience with TaxAct's solutions.
OPPORTUNITY
By using data from previous tax seasons and Extole's powerful technology, TaxAct had the perfect opportunity to measure the impact of different rewards and reward levels across the referral funnel.
THE SOLUTION
TaxAct used Extole's platform to conduct A/B tests of advocate rewards. Those test results guided TaxActo toward a Super Advocate program to offering better rewards for the best TaxAct advocates.
THE RESULTS
DRIVE NEW CUSTOMERS THROUGH REFERRALS
Need to identify your best advocates?
Our powerful advocacy platform integrates A/B tests for optimum program results, and enables your customers to earn the right rewards. Ready to go? Let us show you how.
Success Stories
Advocacy Marketing in Retail
Travelzoo UK
Travelzoo UK wanted a fun way to engage and acquire customers, looking for a partner with resources to build and manage a sweepstakes to gameify the customer experience.
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Lull
Extole’s enhanced fraud prevention capability allows Lull to block self-referrals, flag low quality referrals, and prevent cancelled orders from being rewarded.
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BESTSELLER
BESTSELLER wanted to raise awareness in Canada and the US of their popular European brand.
See the results >