We are excited to announce that we will be hosting our inaugural Social Advocacy Summit, taking place October 17, 2012 in New York City in conjunction with Social Week. The Summit will focus on how to drive ROI from social media investments, how Facebook’s Open Graph impacts marketers’ strategies, and the convergence of owned, earned and paid media types.
Our Social Advocacy Summit will be led by Brian Solis, principal analyst, Altimeter Group and our very own CEO and Founder, Brad Klaus, along with a lineup of speakers and panelists including companies like Citi, VivaKI, Pottery Barn, Seamless, Digitas and more.
“The future of social marketing is being redefined by connected consumers and marketers are being forced to become connected and also rethink their strategies,” said Brian Solis, principal analyst, Altimeter Group. “Now owned, earned and paid media intersect in a way that requires not only channel integration, but also the development of a cohesive story. I look forward to an insightful discussion at Extole’s Summit about what marketers can do to improve relationships and advocacy as we explore the evolving converged media landscape.”
To learn more about our Summit, check out our press release HERE.