Retail marketers: join us on Thursday, April 24, at 10:00 a.m. PDT / 1:00 p.m. EDT, for the webinar “Referral Programs: How to Turn Your Existing Customers into an Acquisition Channel.“
Today’s customers have increased expectations around omnichannel interactions, personalized experiences, and rewards for loyalty. As a result, retail is changing rapidly. If a customer wants to view an item online, purchase it using their phone, and return it by dropping by the store, they expect to be able to do so seamlessly. If they are repeat customers or they share their purchases with their friends online, they want to be rewarded for doing so.
Meeting the needs of “always-on” customers has become increasingly difficult, forcing retailers to look to more creative and engaging marketing strategies. Many retailers don’t realize that there’s an opportunity to create an entirely new acquisition channel using what’s sitting right in front of them — their customers. By rewarding their existing customers to drive new customer acquisition, retailers will not only acquire new customers, but also improve engagement and retention among the customers they already have.
To learn more about how to drive customer acquisition through referral programs, tune in on April 24 to this Extole-sponsored eTail webinar. Extole’s Head of Product, Sarah Diego, will join JUSTFAB’s Director of Social Media, Natasha Khan, and Edmund Mackey, Director of Digital Strategy & Marketing for Service Master (Terminix), to discuss referral marketing best practices.